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Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise
Lee, Donghun; Kroncke, Charles O.; Johnson, James E. - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 158-171
Persistent link: https://www.econbiz.de/10009574583
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Sport ticket sales training : perceived effectiveness and impact on ticket sales results
Popp, Nels; Simmons, Jason M.; McEvoy, Chad D. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 2, pp. 99-109
Persistent link: https://www.econbiz.de/10011716621
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Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee; Lamont, Matthew; Vitartas, Peter; Fink, Elian - In: Journal of business research : JBR 68 (2015) 10, pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
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A qualitative examination of disability sport executives' perceptions of sport promotion and the acquisition of sponsors
Cottingham, Michael; Gearity, Brian; Byon, Kevin - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 92-100
Persistent link: https://www.econbiz.de/10010257037
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Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu; Gonzalez-Serrano, Maria H.; Porreca, Rocco; … - In: Journal of business research : JBR 131 (2021), pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
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Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun; Zhang, James J. - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
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Affective response to gambling promotions during televised sport : a qualitative analysis
Lamont, Matthew; Hing, Nerilee; Vitartas, Peter - In: Sport management review 19 (2016) 3, pp. 319-331
Persistent link: https://www.econbiz.de/10011598945
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Factors influencing impulse buying of sports team merchandise in developing country : an empirical investigation
Salman, Mehrukh; Khan, Shamila; Gul, Mohammad Saif Aly - In: Pakistan journal of commerce and social sciences 8 (2014) 1, pp. 185-200
Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it … comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team … young sports enthusiasts belonging to the age bracket of 18-26. The results strongly support the claim that shopping …
Persistent link: https://www.econbiz.de/10011926255
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Angewandte Sportökonomie des 21. Jahrhunderts : Wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
Nowak ist Dekan des Fachbereiches Sport & Management der IST-Hochschule für Management, Düsseldorf. Die Autoren sind …
Persistent link: https://www.econbiz.de/10012402571
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Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
Persistent link: https://www.econbiz.de/10012040334