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Marktforschung
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Malhotra, Naresh K.
208
Kim, Sung S.
28
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19
Sheth, Jagdish N.
14
Birks, David F.
12
Kim, Sung
11
Ndubisi, Nelson Oly
11
Patil, Ashutosh
11
Uslay, Can
11
Jain, Arun K.
9
Peterson, Mark A.
8
Khansa, Lara
7
Peterson, Mark
7
Pinson, Christian
7
Wu, Lan
7
Ray, Soumya
6
Ma, Xiao
5
Malhotra, Naresh
5
Citrin, Alka V.
4
Miller, Gina L.
4
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4
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3
Baalbaki, Imad B.
3
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Dixit, Ashutosh
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3
Kuem, Jungwon
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3
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3
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3
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Review of marketing research
29
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11
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9
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8
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7
SAGE library in marketing
7
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6
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6
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6
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5
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4
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3
Fundamentals of marketing research ; Vol. 1
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Journal of Economic Psychology
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2
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2
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2
Journal of hospitality marketing & management
2
Journal of international marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
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2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
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Management international review : mir ; journal of international business
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
164
OLC EcoSci
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RePEc
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15
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4
BASE
2
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81
One, few or many? : an integrated framework for identifying the items in measurement scales
Malhotra, Naresh K.
;
Mukhopadhyay, Soumya
;
Liu, Xiaoyan
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
6
,
pp. 835-862
Persistent link: https://www.econbiz.de/10009688232
Saved in:
82
Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty
Jain, Ajay K.
;
Malhotra, Naresh K.
;
Guan, Chong
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1004-1017
Persistent link: https://www.econbiz.de/10009691192
Saved in:
83
Essentials of marketing research
Malhotra, Naresh K.
;
Wills, Peter A.
-
2013
Persistent link: https://www.econbiz.de/10009739762
Saved in:
84
The antecedents and moderators of offline information search : a meta-analysis
Maity, Moutusy
;
Dass, Mayukh
;
Malhotra, Naresh K.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10010402307
Saved in:
85
Comparative marketing measures of societal quality of life : substantive dimensions in 186 countries
Peterson, Mark A.
;
Malhotra, Naresh K.
-
2009
Persistent link: https://www.econbiz.de/10003876326
Saved in:
86
Wiley international encyclopedia of marketing
Sheth, Jagdish N.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773196
Saved in:
87
Cumulative index
Sheth, Jagdish N.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008778503
Saved in:
88
A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James
;
Malhotra, Naresh K.
;
Bolton, Ruth N.
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008657429
Saved in:
89
Country quality of life and foreign direct investment decisions
Peterson, Mark A.
;
Malhotra, Naresh K.
;
Wagner, Judy
- In:
Global focus : an international journal of business, …
11
(
1999
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10001436350
Saved in:
90
An updated overview of research published in the International Marketing Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
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