Similar Search Results

Generating global brand equity through corporate social responsibility to key stakeholders

Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24

Persistent link: https://www.econbiz.de/10009552156

Reward redemption effects in a loyalty program when customers choose how much and when to redeem

Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355

Persistent link: https://www.econbiz.de/10011280204

Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Persistent link: https://www.econbiz.de/10011308726

The effects of introducing and terminating loyalty programs

Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419

Persistent link: https://www.econbiz.de/10011309596

Advancing research on loyalty programs : a future research agenda

Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 127-139

Persistent link: https://www.econbiz.de/10011339370

Loyalty programmes : current knowledge and research directions

Dorotic, Matilda; Bijmolt, Tammo H. A.; Verhoef, Peter C. - In: International journal of management reviews : IJMR 14 (2012) 3, pp. 217-237

Persistent link: https://www.econbiz.de/10009621196

Search engine advertising effectiveness in a multimedia campaign

Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 7-38

Persistent link: https://www.econbiz.de/10010360072

Optimizing retail assortments

Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 699-715

Persistent link: https://www.econbiz.de/10010199457

Dynamic effects of sponsoring : how sponsorship awareness develops over time

Walraven, Merel; Bijmolt, Tammo H. A.; Koning, Ruud Hans - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 142-154

Persistent link: https://www.econbiz.de/10010373242

Dynamic effects of social influence and direct marketing on the adoption of high-technology products

Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of marketing 78 (2014) 2, pp. 52-68

Persistent link: https://www.econbiz.de/10010345572