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What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice; Bijmolt, Tammo H. A.; Bellini, Silvia; … - In: Journal of retailing 98 (2022) 1, pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
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Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
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Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
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Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.; Broekhuis, Manda; Leeuw, Sander de; … - In: Journal of business research : JBR 122 (2021), pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
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Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias
Schmidt, Jonas; Bijmolt, Tammo H. A. - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 499-518
Persistent link: https://www.econbiz.de/10012290969
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Digital analytics : modeling for insights and new methods
Gupta, Shaphali; Leszkiewicz, Agata; Kumar, V.; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 26-43
Persistent link: https://www.econbiz.de/10012299805
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The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec; Bijmolt, Tammo H. A.; Non, Mariëlle - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
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Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de; Fennis, Bob Michaël; Bijmolt, … - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
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Advanced methods for modeling markets
Leeflang, Peter (ed.); Wieringa, Jaap E. (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011660853
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Special issue on marketing perspectives on digital business models
Verhoef, Peter C. (ed.); Bijmolt, Tammo H. A. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012134251