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Marketing renaissance : how research in emerging markets advances marketing science and practice
Burgess, Steven Michael; Steenkamp, Jan-Benedict E. M. - 2009
Persistent link: https://www.econbiz.de/10003794843
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A model for the construction of country-specific yet internationally comparable short-form marketing scales
Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 674-689
Persistent link: https://www.econbiz.de/10003885000
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The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
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Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 44 (2007) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
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A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de - In: Journal of marketing 74 (2010) 6, pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
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What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.; Heerde, Harald J. van; … - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
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Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the stock prices of European retailers
Gielens, Katrijn; Van de Gucht, Linda M.; Steenkamp, … - In: MSI reports : working paper series (2007) 2, pp. 3-23
Persistent link: https://www.econbiz.de/10003605638
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Using item response theory to measure extreme response style in marketing research : a global investigation
Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Journal of marketing research : JMR 45 (2008) 1, pp. 104-115
Persistent link: https://www.econbiz.de/10003696876
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
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How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.; Batra, Rajeev; Alden, Dana - 2010
Persistent link: https://www.econbiz.de/10003922860