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Steenkamp, Jan-Benedict E. M.
93
Wittink, Dick R.
90
Dekimpe, Marnik G.
22
Heerde, Harald J. van
14
Leeflang, Peter S.H.
14
Leeflang, Peter
13
Deleersnyder, Barbara
10
Gupta, Sachin
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6
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5
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5
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Koll, Oliver
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Lamey, Lien
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Wedel, Michel
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Batra, Rajeev
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Kalaignanam, Kartik
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MO
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2003 Annual meeting, July 27-30, Montreal, Canada
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Best practices in international marketing
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Brand management ; Vol. 4
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Conjoint measurement : methods and applications ; with 91 tables
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
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21
Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
Saved in:
22
Transaction cost economics and the roles of national culture : a test of hypotheses based on Inglehart and Hofstede
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 252-270
Persistent link: https://www.econbiz.de/10009524893
Saved in:
23
Understanding the timing and magnitude of advertising spending patterns
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009306647
Saved in:
24
Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009485877
Saved in:
25
Quantifying under- and overreporting in surveys through a dual-questioning-technique design
Jong, Martijn G. de
;
Fox, Jean-Paul
;
Steenkamp, …
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 737-753
Persistent link: https://www.econbiz.de/10011421677
Saved in:
26
Brand breakout : how emerging market brands will go global
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2013
Persistent link: https://www.econbiz.de/10009753378
Saved in:
27
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
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28
The effect of CRM outsourcing on shareholder value : a contingency perspective
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
3
,
pp. 748-769
Persistent link: https://www.econbiz.de/10009731233
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29
Editorial: Introduction to the special issue on marketing in emerging markets
Burgess, Steven M.
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009732729
Saved in:
30
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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