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21
Global
Internet
marketing: consumer decision making and managerial implications
Chao, Paul
- In:
Trends im internationalen Management : Strategien, …
,
(pp. 479-491)
.
2001
Persistent link: https://www.econbiz.de/10003445232
Saved in:
22
Community Marketing Management : wie man Online-Communities im
Internet
-Zeitalter des Web 2.0 zum Erfolg führt
Mühlenbeck, Frank
;
Skibicki, Klemens
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003474677
Saved in:
23
Implementing a CRM system in the context of
internet
technologies
Gavrilă, Alexandru
;
Băbeanu, Delia
;
Boldeanu, Dana
- In:
Acta Universitatis Danubius / Oeconomica
(
2009
)
1
,
pp. 16-21
Persistent link: https://www.econbiz.de/10003940355
Saved in:
24
Internet
channel entry : a strategic analysis of mixed channel structures
Yoo, Weon Sang
;
Lee, Eunkyu
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10008905600
Saved in:
25
Umgang mit Kanalkonflikten im Multi-Channel-Handel : Herausforderungen und Lösungsansätze aus der Praxis des Fashion Retail
Peters, Matthias
- In:
Web-Exzellenz im E-Commerce : Innovation und …
,
(pp. 249-262)
.
2010
Persistent link: https://www.econbiz.de/10003955871
Saved in:
26
Factors driving website success - the key role of
Internet
customisation and the influence of website design qualtity and
Internet
marketing strategy
Fan, Wei-shang
;
Tsai, Ming-chun
- In:
Total quality management & business excellence : an …
21
(
2010
)
11/12
,
pp. 1141-1159
Persistent link: https://www.econbiz.de/10008824908
Saved in:
27
Guerrilla marketing on the
Internet
: the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
28
Digital interactivity : unanticipated consequences for markets, marketing, and consumers
Deighton, John A.
(
contributor
);
Kornfeld, Leora
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003710336
Saved in:
29
Online-Pressearbeit
Ruisinger, Dominik
-
2007
Persistent link: https://www.econbiz.de/10003552006
Saved in:
30
Web 2.0-Plattformen für das Marketing nutzen
Wiedmann, Rainer
-
2007
Persistent link: https://www.econbiz.de/10003552017
Saved in:
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