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Psychologie des Storytellings : Wie kann Werbung unsere meist unbewussten Wünsche und Bedürfnisse erreichen?
Sommer, Rudolf - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 2, pp. 42-46
Persistent link: https://www.econbiz.de/10003981908
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The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo; Haley, Eric; Avery, Elizabeth Johnson - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
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Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J.; … - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10009007730
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Figuratively bleeding or just bleeding? : exploring consumers' personal values and emotions within simple and rhetorically constructed violent ad contexts!
Theodorakis, Ioannis G.; Koritos, Christos - In: Breaking new ground in theory and practice, (pp. 475-492). 2011
Persistent link: https://www.econbiz.de/10009380988
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Consumer responses to sex appeal advertising : a cross-cultural study
Fang Liu; Cheng, Hong; Li, Jianyao - In: International marketing review 26 (2009) 4/5, pp. 501-520
Persistent link: https://www.econbiz.de/10009523104
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US retirement financial services advertising's financial information provisions, communication strategies and judgmental heuristic cues
Lee, Taejun; Haley, Eric; Yun, Tai Woong; Chung, Wonjun - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 391-418
Persistent link: https://www.econbiz.de/10009531742
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Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran; DelVecchio, Devon S.; Childers, Terry L. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 312-323
Persistent link: https://www.econbiz.de/10009259702
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
Wedel, Michel (ed.); Pieters, Rik (contributor) - 2008
in advertising: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the market place / Eric Greenleaf and Priya …
Persistent link: https://www.econbiz.de/10009261378
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Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura; Shimp, Terence A. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 715-726
Persistent link: https://www.econbiz.de/10011399274