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Emotionale Werbung
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Werbung
13,886
Advertising
11,359
Emotion
10,797
Consumer behaviour
6,568
Konsumentenverhalten
6,462
Werbewirkung
4,361
Advertising effects
4,286
Theorie
2,587
Theory
2,531
Internet marketing
2,061
Online-Marketing
2,061
Wirtschaftspsychologie
1,924
Economic psychology
1,674
USA
1,474
Brand management
1,456
Markenführung
1,435
advertising
1,409
Deutschland
1,339
United States
1,297
Werbepsychologie
1,176
Cognition
1,172
Marketing
1,168
Kognition
1,164
Experiment
1,099
Psychology of advertising
1,054
Persönlichkeitspsychologie
1,032
Personality psychology
1,025
Relationship marketing
993
Social Web
987
Social web
986
Beziehungsmarketing
983
Markenimage
945
Brand image
935
Germany
886
Intelligenz
871
Customer satisfaction
859
Intelligence
849
Kundenzufriedenheit
849
Markenartikel
797
Marketingmanagement
793
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Undetermined
9,720
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5,181
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18,563
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10,979
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160
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19
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1
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1,901
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1,901
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1,762
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1,762
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1,548
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1,373
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868
research-article
618
Thesis
528
Collection of articles of several authors
496
Sammelwerk
496
Aufsatzsammlung
329
Konferenzschrift
225
Lehrbuch
198
Bibliografie enthalten
171
Bibliography included
171
Textbook
159
Dissertation u.a. Prüfungsschriften
129
Case study
125
Fallstudie
125
review-article
121
Conference paper
111
Konferenzbeitrag
111
Conference proceedings
96
review
83
Ratgeber
82
Collection of articles written by one author
81
Sammlung
81
Reprint
71
Guidebook
68
Bibliographie
54
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51
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case-report
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English
23,015
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3,611
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130
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44
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23
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23
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22
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21
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12
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9
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9
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8
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6
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Author
All
Kaiser, Harry M.
67
Ashkanasy, Neal M.
62
Septianto, Felix
54
Eisend, Martin
53
Pelsmacker, Patrick de
52
Frey, Bruno S.
46
Gierl, Heribert
42
Taylor, Charles Raymond
41
Winden, Frans A. A. M. van
41
Anderson, Simon P.
39
Kirchler, Erich
39
Bagozzi, Richard P.
38
Kind, Hans Jarle
37
Esch, Franz-Rudolf
34
Mueller, Barbara
30
Pflaum, Dieter
30
Nickel, Volker
29
Okazaki, Shintaro
29
Rosengren, Sara
29
Diehl, Sandra
28
Hopfensitz, Astrid
28
Nilssen, Tore
28
Wilbur, Kenneth C.
28
Dahlén, Micael
27
Han, Heesup
27
Saffer, Henry
27
Benhabib, Jess
26
Chan, Kara
26
Pepels, Werner
26
Yoon, Hye Jin
26
Bosman, Ronald
25
Bruhn, Manfred
25
Hundhausen, Carl
25
Härtel, Charmine E. J.
25
Phau, Ian
25
Rossiter, John R.
25
Stafford, Marla Royne
25
Sørgard, Lars
25
Zaccour, Georges
25
Ford, John B.
24
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Institution
All
National Bureau of Economic Research
91
Springer Fachmedien Wiesbaden
78
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
45
C.E.P.R. Discussion Papers
26
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
17
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Springer-Verlag GmbH
14
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
EconWPA
11
Edward Elgar Publishing
11
IGI Global
11
American Marketing Association
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
European Society for Opinion and Marketing Research
9
OECD
9
Books on Demand GmbH <Norderstedt>
8
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
Haufe-Lexware GmbH & Co. KG
8
IP Deutschland GmbH <Köln>
8
NET Institute
8
Shaker Verlag
8
Gesellschaft für Angewandte Wirtschaftspsychologie
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Université Paris-Dauphine
7
Zentralverband der Deutschen Werbewirtschaft
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Verlag Dr. Kovač
6
Economic Research Service, Department of Agriculture
5
Ekonomiska forskningsinstitutet <Stockholm>
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
HAL
5
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Journal of business research : JBR
426
Journal of advertising research
275
International journal of advertising : the review of marketing communications
226
Journal of advertising : official publication of the American Academy of Advertising
212
Journal of retailing and consumer services
210
International journal of hospitality management
202
International journal of advertising : the quarterly review of marketing communications
200
Journal of advertising
185
Psychology & marketing
182
Journal of marketing communications
173
European Journal of Marketing
145
Journal of business ethics : JOBE
143
Journal of Consumer Marketing
136
Journal of economic psychology : research in economic psychology and behavioral economics
136
Journal of consumer research : JCR ; an interdisciplinary bimonthly
134
SpringerLink / Bücher
134
Journal of marketing research : JMR
114
Tourism management : research, policies, practice
112
European journal of marketing : EJM
106
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
104
Journal of promotion management : JPM
102
Journal of marketing
98
Management science : journal of the Institute for Operations Research and the Management Sciences
96
NBER working paper series
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : innovations in planning and applied research
83
Young Consumers
83
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
International journal of internet marketing and advertising : IJIMA
77
European journal of operational research : EJOR
74
Journal of historical research in marketing
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
NBER Working Paper
73
Working paper / National Bureau of Economic Research, Inc.
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Marketing Science
69
Marketing : ZFP ; journal of research and management
68
Marketing letters : a journal of research in marketing
68
Journal of economic behavior & organization : JEBO
66
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Source
All
ECONIS (ZBW)
25,627
USB Cologne (EcoSocSci)
1,679
RePEc
1,050
Other ZBW resources
983
EconStor
248
BASE
90
USB Cologne (business full texts)
30
OLC EcoSci
9
ArchiDok
6
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131
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131
From
advertising
avoidance to
advertising
approach : rethinking attention in new
advertising
formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
132
Does gay-themed
advertising
haunt your brand? : the impact of gay-themed
advertising
on young heterosexual consumers
Um, Nam-Hyun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 811-832
Persistent link: https://www.econbiz.de/10010467576
Saved in:
133
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
134
Message reframing in
advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
Saved in:
135
Advertising
-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
136
Advertising
as unfavorable self-presentation : the dirty laundry effect
Thomas, Tandy Chalmers
;
Trump, Rebecca K.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 58-70
Persistent link: https://www.econbiz.de/10010503336
Saved in:
137
Gender roles and humor in
advertising
: the occurrence of stereotyping in humorous and nonhumorous
advertising
and its consequences for
advertising
effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
138
Regulatory congruence effects in two-sided
advertising
: the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
139
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
Saved in:
140
Die Botschaften internationaler Weinwerbung
Saunders, Roger
- In:
Weinmarketing : Kundenwünsche erforschen, Zielgruppen …
,
(pp. 237-265)
.
2011
Persistent link: https://www.econbiz.de/10008758291
Saved in:
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