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From selling goods to marketing services
Plötner, Olaf - In: Bringing technology to market: trends, cases, solutions, (pp. 33-46). 2007
Persistent link: https://www.econbiz.de/10003439150
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Marketing in the long-term care continuum
Laurence, J. Nathan; Kash, Bita A. - In: Health marketing quarterly 27 (2010/11) 2, pp. 145-154
Persistent link: https://www.econbiz.de/10003985092
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Marketing services globally : the benefits of e-learning
Blacher-Wilson, Felicia; Mense, Evan G.; Richardson, … - In: Cases on innovations in educational marketing : …, (pp. 313-326). 2011
Persistent link: https://www.econbiz.de/10009406204
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MarketMaker TM : an innovative network-oriented services marketing strategy for emerging economies
Liang, Chyi-Lyi - In: Innovations in services marketing and management : …, (pp. 27-48). 2014
Persistent link: https://www.econbiz.de/10010200752
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10002469672
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, K. Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10001354939
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Strategic marketing management and tactics in the service industry
Sood, Tulika (ed.) - 2017
"Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. [This book] is an essential reference publication that features the latest scholarly research...
Persistent link: https://www.econbiz.de/10011728882
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What makes service employees and customers smile : antecedents and consequences of the employees' affective delivery in the service encounter
Lin, Jiun-sheng Chris; Lin, Cheng-yu - In: Journal of service management 22 (2011) 2, pp. 183-201
Persistent link: https://www.econbiz.de/10009155029
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A customer scorned : effects of employee reprimands in frontline service encounters
Pugh, Harrison B.; Brady, Michael K.; Hopkins, Lucas M. - In: Journal of service research : JSR 21 (2018) 2, pp. 219-234
Persistent link: https://www.econbiz.de/10011855801
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Service worker behaviours and service setting factes : consumers' perspective
Paninchukunnath, Ajith; Goyal, Anita - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 304-326
Persistent link: https://www.econbiz.de/10009269533