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Critical events and next best activities in relationship marketing: Best practices beyond advanced analytics

Bartikowski, Boris; Braunmüller, Peter - In: Global business and organizational excellence : a … 26 (2006) 1, pp. 65-70

Persistent link: https://www.econbiz.de/10008374761

Kundenzufriedenheit : Verfahren zur Messung der Indifferenzzone

Bartikowski, Boris - 2002

Persistent link: https://www.econbiz.de/10001656652

Kundenzufriedenheit : Verfahren zur Messung der Indifferenzzone

Bartikowski, Boris - 2002

Persistent link: https://www.econbiz.de/10004711149

Building better employer brands through employee social media competence and online social capital

Yoganathan, Vignesh; Osburg, Victoria‐Sophie; … - In: Psychology & Marketing 38 (2021) 3, pp. 524-536

Persistent link: https://www.econbiz.de/10012535686

Of countries, places and product/brand place associations : an inventory of dispositions and issues relating to place image and its effects

Papadopoulos, Nicolas; Cleveland, Mark; Bartikowski, Boris - In: Journal of Product & Brand Management 27 (2018) 7, pp. 735-753

Purpose: This study focuses on an inventory and typology of consumer dispositions towards “place” and relates it to the underlying theories, inputs and outcomes of place images and attitudes, aiming to unclutter a crowded research landscape by providing a holistic perspective of...

Persistent link: https://www.econbiz.de/10012076740

The “little emperor” and the luxury brand : How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits

Fastoso, Fernando; Bartikowski, Boris; Wang, Siqi - In: Psychology & Marketing 35 (2018) 7, pp. 522-532

Persistent link: https://www.econbiz.de/10012083899

A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers

Singh, Nitish; Bartikowski, Boris - In: Thunderbird international business review 51 (2009) 2, pp. 151-164

Persistent link: https://www.econbiz.de/10003824272

A verbal rating scale to measure Japanese consumers' perceptions of product quality

Bartikowski, Boris; Kamei, Katsuyuki; Chandon, Jean-Luis - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 179-195

Persistent link: https://www.econbiz.de/10003977190

Investigating mediators between corporate reputation and customer citizenship behaviors

Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 64 (2011) 1, pp. 39-44

Persistent link: https://www.econbiz.de/10008806353

Using verbal qualifiers in international marketing research

Gierl, Heribert; Bartikowski, Boris - In: Der Markt : international journal of marketing 46 (2007) 3, pp. 115-124

Persistent link: https://www.econbiz.de/10003584491