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Online-Marketing
13,283
Internet marketing
13,167
Social Web
5,988
Social web
5,981
Consumer behaviour
4,687
Konsumentenverhalten
4,681
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2,330
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2,315
Electronic Commerce
2,223
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2,105
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2,102
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2,083
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1,999
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1,959
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1,783
Viral marketing
1,783
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1,781
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1,712
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1,681
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1,680
Beziehungsmarketing
1,633
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1,630
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1,508
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1,322
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1,307
Markenimage
948
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942
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895
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894
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893
social media
850
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809
Marketing
775
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656
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639
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629
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611
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595
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525
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525
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5,048
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48
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10
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8,623
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556
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Kreutzer, Ralf T.
45
Tucker, Catherine
37
Skiera, Bernd
34
Zimmermann, Klaus F.
33
Goldfarb, Avi
31
Dwivedi, Yogesh Kumar
28
Law, Chun Hung Roberts
27
Wilbur, Kenneth C.
27
Askitas, Nikos
26
Ghose, Anindya
26
Chaffey, Dave
25
Pelsmacker, Patrick de
24
Fritz, Wolfgang
23
Edelman, Benjamin
21
Whinston, Andrew B.
21
Jerath, Kinshuk
20
Okazaki, Shintaro
20
Pan, Bing
20
Schwarz, Torsten
20
Kollmann, Tobias
19
Tucker, Catherine E.
19
Lammenett, Erwin
18
Olbrich, Rainer
18
Ratten, Vanessa
18
Schultz, Carsten D.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Smith, Katherine Taken
17
Wirtz, Bernd W.
17
Bergemann, Dirk
16
Kumar, Subodha
16
Rita, Paulo
16
Sapi, Geza
16
Sayedi, Amin
16
Abou Nabout, Nadia
15
Bigné Alcañiz, J. Enrique
15
Choi, Yung Kyun
15
Fesenmaier, Daniel R.
15
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Springer Fachmedien Wiesbaden
100
National Bureau of Economic Research
31
IGI Global
25
Information Resources Management Association
16
OECD
12
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
11
Books on Demand GmbH <Norderstedt>
10
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Technische Universität Braunschweig
7
Deutsche Werbewissenschaftliche Gesellschaft
6
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Verlag Dr. Kovač
6
Wiley-VCH
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Rheinwerk Verlag
5
Campus Verlag
4
Edward Elgar Publishing
4
Peter Lang GmbH
4
Springer International Publishing
4
UVK Verlagsgesellschaft mbH
4
Universität Bremen
4
epubli GmbH
4
Österreichische Werbewissenschaftliche Gesellschaft
4
Fernuniversität <Hagen> / Lehrstuhl Betriebswirtschaftslehre, insbesondere Marketing
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Axel-Springer-Verlag / Media-Service
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
2
Department of Economics, Oxford University
2
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Journal of business research : JBR
329
International journal of internet marketing and advertising : IJIMA
215
Journal of retailing and consumer services
196
SpringerLink / Bücher
140
Journal of advertising research
139
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of marketing communications
125
International journal of advertising : the review of marketing communications
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
111
International journal of electronic marketing and retailing : IJEMR
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Springer eBook Collection
93
International journal of hospitality management
91
Tourism management : research, policies, practice
91
Information systems research : ISR
89
International journal of advertising : the quarterly review of marketing communications
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Technological forecasting & social change : an international journal
82
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Electronic commerce research
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of technology marketing : IJTMkt
66
Cogent business & management
61
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Psychology & marketing
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Marketing intelligence & planning
59
Journal of promotion management : JPM
58
Business horizons
57
Journal of marketing
56
The journal of product & brand management
55
Journal of travel and tourism marketing
54
International journal of business information systems : IJBIS
50
Journal of electronic commerce research : JECR
50
Journal of advertising : official publication of the American Academy of Advertising
49
Journal of marketing research : JMR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
48
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ECONIS (ZBW)
14,941
USB Cologne (EcoSocSci)
298
Other ZBW resources
142
RePEc
130
EconStor
67
BASE
32
OLC EcoSci
9
USB Cologne (business full texts)
8
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131
Wer pinnt gewinnt. : Pinterest als Instrument im Online-Marketing
Fix, Annika
;
Seeger, Christof
-
2020
Suchmaschine
in ihrer Funktionsweise und Handhabung dar, grenzen sie von sozialen Netzwerken wie Facebook und textorientierten …
Persistent link: https://www.econbiz.de/10012213047
Saved in:
132
Sponsored search: an overview of the concept, history, and technology
Jansen, Bernard J.
;
Mullen, Tracy
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10003717227
Saved in:
133
Navigational behaviour and sponsored search advertising
Brooks, Nico
;
Magun, Harrison
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 132-148
Persistent link: https://www.econbiz.de/10003717239
Saved in:
134
Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
Turnbull, Don
;
Bright, Laura F.
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 149-171
Persistent link: https://www.econbiz.de/10003717313
Saved in:
135
Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy
;
Reeves, Daniel M.
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 172-193
Persistent link: https://www.econbiz.de/10003717316
Saved in:
136
Search Engine Marketing, Inc. : driving search traffic to your company's web site
Moran, Mike
;
Hunt, Bill
-
2008
-
2. ed., 1. print.
Persistent link: https://www.econbiz.de/10003718879
Saved in:
137
Search engine marketing
Ramos, Andreas
;
Cota, Stephanie
-
2009
Persistent link: https://www.econbiz.de/10003754082
Saved in:
138
Stochastic models for budget optimization in search-based advertising
Muthukrishnan, S.
;
Pál, Martin
;
Svitkina, Zoya
- In:
Internet and network economics : third international …
,
(pp. 131-142)
.
2007
Persistent link: https://www.econbiz.de/10003648646
Saved in:
139
Auctions with revenue guarantees for sponsored search
Abrams, Zoë
;
Ghosh, Arpita
- In:
Internet and network economics : third international …
,
(pp. 143-154)
.
2007
Persistent link: https://www.econbiz.de/10003648662
Saved in:
140
Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy
;
Reeves, Daniel M.
- In:
Internet and network economics : third international …
,
(pp. 155-166)
.
2007
Persistent link: https://www.econbiz.de/10003648667
Saved in:
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