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Role of corporate identity, image and reputation in investors' behavioral decision making : does emotional attachment matter?
Usman Ahmad Qadri; Mazuri Abd Ghani; Sheikh, Muhammad Azhar - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 120-142
The aim of this study is to examine the intervening effect of investor emotional attachment between corporate reputation and investors' behavioral decision-making in the context of Pakistan stock exchange (PSX). Specifically, an attempt is made to investigate the indirect effect between...
Persistent link: https://www.econbiz.de/10012210477
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Navigating through crisis : an empirical investigation of effective response strategies for reputation restoration
Chen, Shuhan; Yang, Guangqing; Han, Qian - In: The European journal of finance 30 (2024) 14, pp. 1614-1641
Persistent link: https://www.econbiz.de/10014636596
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Litigation-PR : PR vor, während und nach Prozessen ; Perspektiven, Potenziale, Problemfelder
Heinrich, Ines - 2010 - 1., verb. Aufl.
Persistent link: https://www.econbiz.de/10003935384
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Krisen-PR aus Sicht der Stakeholder : der Einfluss von Ursachen- und Verantwortungszuschreibungen auf die Reputation von Organisationen
Schwarz, Andreas - 2010 - 1. Aufl.
Die Erforschung strategischer Krisenkommunikation von Organisationen und ihrer Stakeholder, insbesondere hinsichtlich zentraler Einflussfaktoren auf die Reputation betroffener Organisationen, hat bislang wenig theoriegeleitete Erklärungsansätze hervorgebracht und sich vorwiegend auf empirische...
Persistent link: https://www.econbiz.de/10003939869
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The reputation management of corporate R&D centers
Rumsch, Wolf-Christian - 2010
Persistent link: https://www.econbiz.de/10003949716
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Introducing public relations : theory and practice
Butterick, Keith - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10008841282
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Facets of corporate identity, communication, and reputation
Melewar, T. C. (ed.) - 2008
Persistent link: https://www.econbiz.de/10003517706
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Strategic reputation management : towards company of good
Aula, Pekka; Mantere, Saku - 2008
Persistent link: https://www.econbiz.de/10003565019
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Promoting nonprofit organizations : a reputation management approach
Kinzey, Ruth Ellen - 2013
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement
Persistent link: https://www.econbiz.de/10009746663