Narrow search
Showing 1 - 10 of 345,481
Cover Image
Do satisfied customers always buy more? : the roles of satiation and habituation in customer repurchase
Voss, Glenn B.; Godfrey, Andrea; Seiders, Kathleen - In: MSI reports : working paper series (2010) 1, pp. 61-107
Persistent link: https://www.econbiz.de/10008992312
Cover Image
Performance measurement and incentive compensation : an empirical analysis and comparison of Chinese and Western firms' practices
Merchant, Kenneth A.; Van der Stede, Wim A.; Lin, Thomas W. - In: European accounting review 20 (2011) 4, pp. 639-667
Persistent link: https://www.econbiz.de/10009408812
Cover Image
Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie - 2004
Persistent link: https://www.econbiz.de/10003776824
Cover Image
Market share vs. market size effects of advertising : analysis of market structure
Girnius, Audrius Juozas - 2003
Persistent link: https://www.econbiz.de/10003564800
Cover Image
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 4, pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Cover Image
Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra; Burton, Scot - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
Cover Image
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
Cover Image
Consumption effects of bundling : consumer perceptions, firm actions, and public policy implications
Sharpe, Kathryn M.; Staelin, Richard - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 170-188
Persistent link: https://www.econbiz.de/10008759864
Cover Image
Mehrmarkenhandel in der Automobilbranche : eine Betrachtung aus Kundensicht
Muth, Hendrik - 2008
Persistent link: https://www.econbiz.de/10003726684
Cover Image
Performance Measurement and Incentive Compensation : An Empirical Analysis and Comparison of Chinese and Western Firms’ Practices
Merchant, Kenneth A. - 2011
This article describes the findings of a study aimed at providing a replication and extension in China of studies focused on incentive compensation practices of automobile retailers in the United States (Gibbs et al., 2004, 2009) and the Netherlands (Jansen et al., 2009). Rich, detailed data...
Persistent link: https://www.econbiz.de/10013124506