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Marketing research : concepts, practices, and cases
Easwaran, Sunanda - 2006
Persistent link: https://www.econbiz.de/10003417153
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Der Einsatz qualitativer Methoden im Forschungsdesign für wahlwerbende Organisationen
Breitenfelder, Ursula; Zeglovits, Eva - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 1101-1119). 2007
Persistent link: https://www.econbiz.de/10003485824
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Developments in human observation methodologies
Lee, Nick (contributor) - 2007
Persistent link: https://www.econbiz.de/10003458735
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Qualitative historical research in marketing
Witkowski, Terrence H.; Jones, D. G. Brian - In: Handbook of qualitative research methods in marketing, (pp. 70-82). 2006
Persistent link: https://www.econbiz.de/10003445797
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I spy with my little eye : a comparison of manual versus computer-aided analysis of data gathered by projective techniques
Davidson, Lorraine; Skinner, Heather - In: Qualitative market research : an international journal 13 (2010) 4, pp. 441-459
Persistent link: https://www.econbiz.de/10008688935
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Exploring consumers' reactions towards innovative mobile services
Broeckelmann, Philipp - In: Qualitative market research : an international journal 13 (2010) 4, pp. 414-429
Persistent link: https://www.econbiz.de/10008688946
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Projective techniques in US marketing and management research : the influence of The Achievement Motive
Soley, Lawrence C. - In: Qualitative market research : an international journal 13 (2010) 4, pp. 334-353
Persistent link: https://www.econbiz.de/10008688964
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Projective Techniques
Boddy, Clive R. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008688965
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Knowing the child consumer : historical and conceptual insights on qualitative children's consumer research
Cook, Daniel Thomas - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 269-282
Persistent link: https://www.econbiz.de/10003933436
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An exploration of men's brand relationships
Zayer, Linda Tuncay; Neier, Stacy - In: Qualitative market research : an international journal 14 (2011) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10008858051