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1990 AMA Winter Educators' Conference
Lichtenthal, David (ed.); Lichtenthal, J. David (contributor) - Winter Educators' Conference <1990, Scottsdale, Ariz.> - 1990
Persistent link: https://www.econbiz.de/10013274779
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Advocating business marketing education : relevance and rigor - uttered as one
Lichtenthal, J. David - In: Journal of business-to-business marketing 14 (2007) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10003506997
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Business buyer relationship management through seamless Internet integration
Lichtenthal, J. David - In: Customer relationship management in electronic markets, (pp. 67-83). 2003
Persistent link: https://www.econbiz.de/10002410969
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Group decision making in organizational buying : a role structure approach
Lichtenthal, J. David - In: Advances in business marketing : a research annual 3 (1988), pp. 119-157
Persistent link: https://www.econbiz.de/10001089388
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Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David; Mummalaneni, Venkatapparao - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Internet integration into the industrial selling process: a step-by-step approach
Long, Mary M.; Tellefsen, Thomas; Lichtenthal, J. David - In: Industrial marketing management : the international … 36 (2007) 5, pp. 676-689
Persistent link: https://www.econbiz.de/10003483621
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Advocating business marketing education
Lichtenthal, J. David (contributor) - 2007
Persistent link: https://www.econbiz.de/10003506988
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At 21 : the JBBM comes of age ; assessment and outlook
Mummalaneni, Venkatapparao; Lichtenthal, J. David - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 13-36
Persistent link: https://www.econbiz.de/10011304047
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The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David; Mummalaneni, Venkatapparao; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 91-179
Persistent link: https://www.econbiz.de/10003814676