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The interface of international marketing and entrepreneurship research : review, synthesis, and future directions
Yang, Man; Gabrielsson, Peter - In: Journal of international marketing 26 (2018) 4, pp. 18-37
Persistent link: https://www.econbiz.de/10011964143
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Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 4, pp. 145-159
Persistent link: https://www.econbiz.de/10011949431
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An empirical study about the influence of country personality and product involvement on consumer's purchase and visit intentions
Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 3, pp. 65-72
Persistent link: https://www.econbiz.de/10011918923
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Opportunity discovery and creation as a duality : evidence from small firms' foreign market entries
Chetty, Sylvie K.; Karami, Masoud; Martín Martín, Oscar - In: Journal of international marketing 26 (2018) 3, pp. 70-93
Persistent link: https://www.econbiz.de/10011924487
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Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel; Gutiérrez-Navratil, Fernanda; … - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
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International marketing of services and developing countries
Oyewole, Philemon - In: Services marketing quarterly 39 (2018) 2, pp. 79-91
Persistent link: https://www.econbiz.de/10011859499
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Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna; Riskos, Kyriakos; Tsourvakas, George - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
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Marketing capabilities in international marketing
Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. - In: Journal of international marketing 26 (2018) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
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Borderless media : rethinking international marketing
Sheth, Jagdish N. - In: Journal of international marketing 28 (2020) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935