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Consumers' perception towards private label brands in Delhi region
Tandon, Nidhi; Verma, Jayender - In: International journal of business and globalisation : IJBG 25 (2020) 3, pp. 396-403
Persistent link: https://www.econbiz.de/10012270842
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Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver; Geyskens, Inge; Dekimpe, … - In: Journal of marketing research 57 (2020) 4, pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
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The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John - In: Australasian marketing journal 28 (2020) 2, pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
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Determinants of private label purchase in food category : role of product, consumer and store factors
Jayakrishnan, S.; Chikhalkar, Rekha D.; Chaudhuri, Ranjan - In: International journal of management concepts and … 9 (2015/2016) 2, pp. 93-119
Persistent link: https://www.econbiz.de/10011725371
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Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna; Levy, Shalom - In: The journal of product & brand management 26 (2017) 2, pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
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The roles of identity and brand equity in organic consumption behavior : private label brands versus national brands
Reinders, Machiel J.; Bartels, Jos - In: The journal of brand management : an international journal 24 (2017) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011704264
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A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.; Lee, Sung-kyu; Chu, Kyounghee - In: International marketing review 34 (2017) 2, pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
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Store brand evaluative process in an international context
Gómez-Suárez, Mónica; Quinones, Myriam; Yagüe … - In: International journal of retail & distribution management 44 (2016) 7, pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
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Antecedents of consumer-based store brand equity : conceptual model
Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
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Understanding factors affecting store brand purchase in times of crisis
Kaswengi, Joseph; Diallo, Mbaye Fall - In: In times of crisis : perspectives and challenges of the …, (pp. 147-159). 2018
Persistent link: https://www.econbiz.de/10011941148