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International marketing adaption versus standardisation of multinational companies
Vrontis, Demetris; Thrassou, Alkis; Lamprianou, Iasonas - In: International marketing review 26 (2009) 4/5, pp. 477-500
Persistent link: https://www.econbiz.de/10009523108
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Internationales Produkt-Design
Böhm, Bettina - 1998
Persistent link: https://www.econbiz.de/10012699486
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Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha; Khan, Zaheer - In: International marketing review 34 (2017) 1, pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
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The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.; Griffith, David A. - In: Journal of international marketing 27 (2019) 2, pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
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International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas; Schmid, Stefan - In: Marketing : ZFP ; journal of research and management 38 (2016) 4, pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
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Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
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The empirical research of the theoretical framework of marketing mix standardization and adaptation for international markets
Šeinauskienė, Beata; Virvilaitė, Regina - In: Business strategies for economies in transition : book …, (pp. 26-60). 2008
Persistent link: https://www.econbiz.de/10003795393
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Standardization versus adaption in global markets : is channel strategy different?
Dimitrova, Boryana; Rosenbloom, Bert - In: Journal of marketing channels : ... distribution … 17 (2010) 2, pp. 157-176
Persistent link: https://www.econbiz.de/10003977431
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Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe
Codita, Roxana - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008779763
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A study of marketing standardization and performance of Australian, Japanese, and US firms
Kustin, Richard Alan - In: Journal of Asia Pacific business 11 (2010) 4, pp. 296-308
Persistent link: https://www.econbiz.de/10008841873