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Psychological processes and advertising effects : theory, research, and applications
Alwitt, Linda F. (ed.); Mitchell, Andrew A. (ed.) - 1985
Persistent link: https://www.econbiz.de/10000687884
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Typologien und ihre Aspekte
Braunschweig, Ernst (ed.) - 1975
Persistent link: https://www.econbiz.de/10000579441
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Messung und Wirkung der psychischen Aktivierung durch die Werbung
Barg, Claus-Dieter - 1977
Persistent link: https://www.econbiz.de/10000002630
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Experimentelle Werbeerfolgsprognose
Fischerkoesen, Hans Michael - 1966
Persistent link: https://www.econbiz.de/10000152838
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Die Methode der Blickregistrierung
Gutjahr, Gert - 1965
Persistent link: https://www.econbiz.de/10000153179
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Psychologie und Werbung
Asenjo, Bernado Rabassa - 1972
Persistent link: https://www.econbiz.de/10000157811
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Werbepsychologische Untersuchungsmethoden : experimentelle Forschungs- und Prüfverfahren
Spiegel, Bernt - 1958
Persistent link: https://www.econbiz.de/10000589017
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...
Persistent link: https://www.econbiz.de/10011479699
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Advertising, gender and society : a psychological perspective
Zawisza-Riley, Magdalena - 2019
Persistent link: https://www.econbiz.de/10012025788