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Emotionen in der Werbung : zum...
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Kaiser, Harry M.
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37
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36
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Okazaki, Shintaro
25
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24
Dahlén, Micael
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Diehl, Sandra
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
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Zaccour, Georges
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Dufwenberg, Martin
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Schweiger, Günter
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Stafford, Marla Royne
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Yoon, Sukki
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Kinnucan, Henry W.
21
McCabe, Mark J.
21
Della Vigna, Stefano
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Huh, Jisu
20
Mueller, Barbara
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Wilbur, Kenneth C.
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Yoon, Hye Jin
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Silk, Alvin J.
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61
Psychological processes and advertising effects : theory, research, and applications ; [papers ... presented at the Second Annual Conference on Advertising and Consumer Psychology...
Alwitt, Linda F.
(
contributor
)
- In:
Advertising and consumer psychology : selected papers …
2]
(
1985
)
Persistent link: https://www.econbiz.de/10004665433
Saved in:
62
The psychology of entertainment media : blurring the lines between entertainment and persuasion
Shrum, L. J.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004735215
Saved in:
63
Mind to mind marketing : communicating with 21st-century customers
Alder, Harry
-
2001
Persistent link: https://www.econbiz.de/10004749018
Saved in:
64
Consumer recall of brand and product class under conditioning of music fromtelevision commericials
Paltschik, Mikael
-
1987
Persistent link: https://www.econbiz.de/10013400713
Saved in:
65
Die Werbemittel und ihre psychologische, künstlerische und technische Gestaltung
Kropff, Hanns F. J.
-
1961
-
2. Aufl.
Persistent link: https://www.econbiz.de/10013327322
Saved in:
66
Selektive
Werbung
Mühlbacher, Hans
-
1982
Persistent link: https://www.econbiz.de/10014002813
Saved in:
67
Zigarettenwerbung und Zigarettenkonsum : eine psychologische Studie
Bergler, Reinhold
-
1979
Persistent link: https://www.econbiz.de/10014007791
Saved in:
68
Die stärksten Appelle : Sex contra Facts
Suhr, Werner
-
1963
-
1. Aufl
Persistent link: https://www.econbiz.de/10014422956
Saved in:
69
"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf
;
Diehl, Sandra
;
Koinig, Isabell
;
Chan, Kara
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
Saved in:
70
I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob
-
2008
Persistent link: https://www.econbiz.de/10004921608
Saved in:
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