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Kaiser, Harry M.
65
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61
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60
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60
Sen, Amartya
50
Eisend, Martin
48
Ng, Yew-Kwang
45
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44
Donaldson, David
44
Peitz, Martin
42
Suzumura, Kōtarō
41
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39
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38
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38
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35
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35
Bruhn, Manfred
35
Kind, Hans Jarle
35
Gierl, Heribert
34
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34
Krishna, Kala
34
Stark, Oded
34
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34
Gabszewicz, Jean Jaskold
33
Verhoogen, Eric
31
Grossman, Gene M.
30
Stiglitz, Joseph E.
30
Nickel, Volker
29
Pflaum, Dieter
29
Zaccour, Georges
29
Kemp, Murray C.
28
Septianto, Felix
28
Shleifer, Andrei
28
Thomson, William
28
Chen, Natalie
27
Chichilnisky, Graciela
27
Creedy, John
27
Moraga-González, José Luis
27
Helpman, Elhanan
26
Rosengren, Sara
26
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National Bureau of Economic Research
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Department of Agricultural and Resource Economics, University of California-Berkeley
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Zentralausschuss der Werbewirtschaft
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Europäische Kommission
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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6
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6
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6
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European journal of operational research : EJOR
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Social choice and welfare
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Journal of marketing communications
149
International journal of industrial organization
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American journal of agricultural economics
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International journal of production economics
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Journal of economic theory
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The American economic review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Journal of retailing and consumer services
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Journal of mathematical economics
102
Journal of public economics
97
Journal of economics
91
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88
The journal of industrial economics
86
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85
Europäische Hochschulschriften / 5
83
International economic review
83
Applied economics
82
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82
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82
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91
A model of advertising and product quality
Schmalensee, Richard
- In:
Journal of political economy
86
(
1978
)
3
,
pp. 485-503
Persistent link: https://www.econbiz.de/10002785219
Saved in:
92
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Saved in:
93
With a little help from my enemy : comparative advertising as a signal of quality
Barigozzi, Francesca
;
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of economics & management strategy : JEMS
18
(
2009
)
4
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10003905590
Saved in:
94
Regulating misinformation
Glaeser, Edward L.
;
Ujhelyi, Gergely
-
2006
Persistent link: https://www.econbiz.de/10003405800
Saved in:
95
A model for trade-up and change in considered brands
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
Saved in:
96
Was big beautiful? : the rise of national breweries in America's pre-prohibition brewing industry
Stack, Martin
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10003955672
Saved in:
97
The risk reduction role of advertising in relation to price rigidity
Chen, Guan-ru
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1839-1855
Persistent link: https://www.econbiz.de/10008773200
Saved in:
98
Quality of hotel service and consumer protections : a european contract law approach
Bech Serrat, Joseph Maria
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10008797574
Saved in:
99
Mutual fund advertising : should investors take notice?
Jones, Michael A.
;
Lesseig, Vance P.
;
Smythe, Thomas I.
; …
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10003698348
Saved in:
100
Customer directed advertising and product quality
Esteban, Lola
;
Hernández-García, José M.
; …
- In:
Journal of economics & management strategy : JEMS
15
(
2006
)
4
,
pp. 943-968
Persistent link: https://www.econbiz.de/10003391706
Saved in:
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