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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising
Kabadayi, Sertan; Kachersky, Luke - In: International journal of internet marketing and … 7 (2012) 1, pp. 31-50
Persistent link: https://www.econbiz.de/10009507126
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The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk
Jung, A-Reum; Heo, Jun - In: International journal of advertising : the review of … 41 (2022) 5, pp. 930-947
Persistent link: https://www.econbiz.de/10013209477
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Effect of brand communities on consumer engagement and trust : evidence from mobile phone brands' Facebook pages in Burundi
Niyonkomezi, Jeanine; Mokua, Juniter Kwamboka - 2020
Persistent link: https://www.econbiz.de/10012266494
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Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin; Perren, Rebeca - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
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Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena; Olarte-Pascual, Cristina - In: International journal of internet marketing and … 13 (2019) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
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Purchasing intention : a research on mobile phone usage by young adults
Surucu, Lutfi; Yesilada, Figen; Maslakci, Ahmet - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 8, pp. 353-360
Persistent link: https://www.econbiz.de/10012670690
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Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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Factors affecting consumer attitude towards mobile advertising in India
Mathew, Mary; Dambal, Anirudha - In: International journal of information technology and … 9 (2010) 3, pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
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Konsumentenentscheidungen im Mobile Commerce : eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Broeckelmann, Philipp - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003945331