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Marketing
26
Dienstleistung
12
Dienstleistungssektor
12
Services marketing
8
Dienstleistungsmarketing
7
USA
6
Vereinigte Staaten
6
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5
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4
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4
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4
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3
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3
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2
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2
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2
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2
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1
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1
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40
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9
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English
30
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19
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Lovelock, Christopher H.
48
Wirtz, Jochen
10
Weinberg, Charles B.
9
Vandermerwe, Sandra
3
Wright, Lauren
3
Quelch, John A.
2
Chew, Patricia
1
Corey, Edwin Raymond
1
Davis, Nancy J.
1
Greyser, Stephen A.
1
Lewis, Barbara
1
Lewis, Barbara R.
1
Shapiro, Benson P.
1
Star, Steven H.
1
Taishoff, Marika Natasha
1
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1
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Business Horizons
1
Business horizons
1
California management review : CMR
1
Government marketing : theory and practice
1
Journal of Services Marketing
1
Managing public enterprises
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
McGraw-Hill series in marketing
1
Praeger series in public and non-profit sector marketing
1
Prentice-Hall international editions
1
Prentice-Hall series in marketing
1
The Future of the postal service
1
The journal of services marketing
1
Wiley series in marketing
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
22
OLC EcoSci
3
RePEc
1
Other ZBW resources
1
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11
Marketing public transit : a strategic approach
Lovelock, Christopher H.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000743057
Saved in:
12
Problems in marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
13
Services marketing : a European perspective
Lovelock, Christopher H.
;
Vandermerwe, Sandra
;
Lewis, …
-
1998
Persistent link: https://www.econbiz.de/10000671595
Saved in:
14
Principles of service marketing and management
Lovelock, Christopher H.
;
Wright, Lauren
-
1999
Persistent link: https://www.econbiz.de/10000676641
Saved in:
15
Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003348508
Saved in:
16
Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2011
-
7. ed.
Persistent link: https://www.econbiz.de/10003881393
Saved in:
17
Consumer promotions in service marketing
Lovelock, Christopher H.
;
Quelch, John A.
- In:
Business horizons
26
(
1983
)
3
,
pp. 66-75
Persistent link: https://www.econbiz.de/10003620493
Saved in:
18
Services marketing : people, technology, strategy
Wirtz, Jochen
;
Lovelock, Christopher H.
-
2016
-
Eighth edition
Persistent link: https://www.econbiz.de/10011433943
Saved in:
19
Implementing a product market strategy : the case of U.S. postal service
Lovelock, Christopher H.
;
Weinberg, Charles B.
- In:
Managing public enterprises
,
(pp. 261-290)
.
1982
Persistent link: https://www.econbiz.de/10002399174
Saved in:
20
The role of marketing in improving postal service effectiveness
Lovelock, Christopher H.
;
Weinberg, Charles B.
- In:
The Future of the postal service
,
(pp. 137-196)
.
1983
Persistent link: https://www.econbiz.de/10002399214
Saved in:
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