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Consumer brand relationships : foreword
Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 5, pp. 365
Persistent link: https://www.econbiz.de/10010410685
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Building a strong business-to-business brand
Keller, Kevin Lane - In: Business-to-business brand management : theory, …, (pp. 11-31). 2009
Persistent link: https://www.econbiz.de/10008661023
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Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane - In: B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice, (pp. 733-748). 2010
Persistent link: https://www.econbiz.de/10003910072
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Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
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Building customer-based brand equity : a blueprint for creating strong brands
Keller, Kevin Lane - 2001
Persistent link: https://www.econbiz.de/10001622499
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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10003722660
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
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The brand report card
Keller, Kevin Lane - In: Financial Times handbook of management, (pp. 452-456). 2001
Persistent link: https://www.econbiz.de/10002988429
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811