Martin, Claude R.; Horne, David A.; Schultz, Anne Marie - In: European Journal of Innovation Management 2 (1999) 2, pp. 55-62
This paper addresses a major impediment to business‐to‐business service innovation. The focus is on the role played by the client in a service dominant offering, compared to product dominant offerings. Part of this concerns the concept of customer input uncertainty includng the diversity of...
