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1
Marketing communication - selected issues
Bajdak, Andrzej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011292524
Saved in:
2
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
3
Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke
(
ed.
);
Clement, Michel
(
contributor
); …
-
2001
-
3., komplett überarbeitete und erw. Aufl.
Persistent link: https://www.econbiz.de/10001591542
Saved in:
4
Management der Kundenbeziehung in den neuen Geschäftsmedien
Körner, Veith
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001683678
Saved in:
5
Informationsschnittstellen zwischen Anbietern und Nachfragern im elektronischen Handel : Anforderungen und Gestaltungsoptionen in den Phasen der Wissens- und Absichtsbildung
Lincke, David-Michael
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001683983
Saved in:
6
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
Saved in:
7
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Rapp, Stan
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10003858320
Saved in:
8
The effect of perceived message choice on persuasion
Schlosser, Ann E.
;
Shavitt, Sharon
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
Saved in:
9
Medienbranche im Umbruch : wesentliche Treiber der neuen Geschäftsmodelle : [2. Stuttgarter Mediensymposium ; veranst. vom Studiengang BWL-DLM/Medien und Kommunikation der Dualen H...
Swoboda, Uwe C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003888234
Saved in:
10
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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