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17671
Die Marketing-Gleichung : Einführung in das prozess- und wertorientierte
Marketingmanagement
Lippold, Dirk
-
2015
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10011280886
Saved in:
17672
Strategisches Design der Zukunft : Erfolgsfaktoren der Kommunikation von Konsumgüterherstellern mit Digital Natives
Stevens, Martha Sarah
-
2015
Persistent link: https://www.econbiz.de/10011281317
Saved in:
17673
Always Ahead im Marketing : offensiv, digital, strategisch ; [Festschrift zum 60. Geburtstag von Prof. Dr. Anton Meyer ]
Bartsch, Silke
(
ed.
);
Meyer, Anton
(
honouree
); …
-
2015
Persistent link: https://www.econbiz.de/10011296417
Saved in:
17674
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
Brem, Alexander
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011296426
Saved in:
17675
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
Brock, Harald
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011304872
Saved in:
17676
Wissenschaftsmarketing : Grundlagen und Möglichkeiten am Beispiel der Ressortforschung
Wernitz, Frank
-
2015
Persistent link: https://www.econbiz.de/10011316727
Saved in:
17677
Basiswissen Marketing : Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende
Spindler, Gerd-Inno
-
2016
Persistent link: https://www.econbiz.de/10011503590
Saved in:
17678
Bridging the gap between advertising academia and practice
Christodoulides, George
(
ed.
);
Stathopoulou, Anastasia
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011515220
Saved in:
17679
International cases in the business of sport
Chadwick, Simon
(
ed.
);
Arthur, Dave
(
ed.
);
Beech, John
(
ed.
)
-
2017
-
Second edition
Persistent link: https://www.econbiz.de/10011515582
Saved in:
17680
Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel
-
2016
Persistent link: https://www.econbiz.de/10011452030
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