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Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting; Meshkova, Zornitsa - In: Electronic commerce research and applications 12 (2013) 6, pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
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Audience valuation in the new media era : interactivity, online engagement, and electronic word-of-mouth value
Yang, Yang; Coffey, Amy Jo - In: JMM : the international journal on media management 16 (2014) 2, pp. 77-103
Persistent link: https://www.econbiz.de/10010418210
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A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - In: Journal of advertising research 54 (2014) 3, pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
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Digitale Desintegration? : warum das Konzept der Integrierten Kommunikation (noch) keine Antwort auf Fragen der digitalen Markenführung liefert
Rademacher, Lars - In: Marke und digitale Medien : der Wandel des …, (pp. 49-65). 2014
Persistent link: https://www.econbiz.de/10010424335
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Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan; Coffey, Amy Jo - In: Journal of media business studies 11 (2014) 2, pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
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Konsumentenerwartungen und Produktnutzen im interaktiven TV-Markt
Friedrichsen, Mike - In: Zwischen Marktversagen und Medienvielfalt : …, (pp. 113-132). 2004
Persistent link: https://www.econbiz.de/10010425885
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Interaktive Finanzberatung : Filiale, Online & Co. im Multikanal
Oberle, Simon - In: Multi- und Omnichannel-Management in Banken und …, (pp. 239-256). 2015
Persistent link: https://www.econbiz.de/10011305246
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The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan; Kim, Yeuseung - In: Handbook of research on effective advertising …, (pp. 285-301). 2015
Persistent link: https://www.econbiz.de/10011283743
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Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook; Kim, Eunice; Sung, Yongjun; Yoo, Chan Yun - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
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Dreaming out loud on Pinterest : new forms of indirect persuasion
Phillips, Barbara J.; Miller, Jessica; McQuarrie, Edward F. - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 633-655
Persistent link: https://www.econbiz.de/10010466404