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The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian (ed.); Herstatt, Cornelius (ed.) - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008699431
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Leveraging organizational capital for innovation : the process of marketing knowledge co-creation
Kohlbacher, Florian - In: Organizational capital : modelling, measuring and …, (pp. 234-257). 2007
Persistent link: https://www.econbiz.de/10003786246
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Strategic knowledge-based marketing
Kohlbacher, Florian - In: International journal of knowledge management studies : … 3 (2009) 1/2, pp. 154-175
Persistent link: https://www.econbiz.de/10003835166
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Kowledge-based marketing : building and sustaining competitive advantage through knowledge co-creation
Kohlbacher, Florian - In: International journal of management and decision making … 9 (2008) 6, pp. 617-645
Persistent link: https://www.econbiz.de/10003793619
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Koordiniertes Kopieren und kreatives Kooperieren
Kohlbacher, Florian - In: Wissensmanagement : das Magazin für Digitalisierung, … 9 (2007) 4, pp. 14-16
Persistent link: https://www.econbiz.de/10003468751
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Nisennana nen mondai : Bedeutung und Auswirkungen einer alternden Bevölkerung und Belegschaft für Firmen in Japan
Kohlbacher, Florian - In: Japan ... : Politik, Wirtschaft und Gesellschaft (2006), pp. 103-125
Persistent link: https://www.econbiz.de/10003469316
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International marketing in the network economy : a knowledge-based approach
Kohlbacher, Florian - 2007
Persistent link: https://www.econbiz.de/10003469988
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Baby Boomer Retirement, Arbeitskräftemangel und Silbermarkt : Herausforderungen und Chancen des Demografischen Wandels für Unternehmen in Japan
Kohlbacher, Florian - In: Demografischer Wandel, (pp. 745-758). 2007
Persistent link: https://www.econbiz.de/10003603779
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Implizites Marketingwissen zum Leben erwecken
Kohlbacher, Florian - In: Wissensmanagement : das Magazin für Digitalisierung, … 9 (2007) 7, pp. 28-30
Persistent link: https://www.econbiz.de/10003575746
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Knowledge-based marketing : Fostering innovation through marketing knowledge co-creation
Kohlbacher, Florian - In: Towards organizational knowledge : the pioneering work …, (pp. 283-305). 2013
Persistent link: https://www.econbiz.de/10010221401