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Neuroökonomie und Neuromarketing
Hain, Cornelia; Kenning, Peter; Lehmann-Waffenschmidt, Marco - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 36 (2007) 10, pp. 501-508
Persistent link: https://www.econbiz.de/10003553699
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Neuroökonomie und Neuromarketing : neurale Korrelate strategischer Entscheidungen
Hain, Cornelia; Kenning, Peter; Lehmann-Waffenschmidt, Marco - In: Neuroökonomie : neue Theorien zu Konsum, Marketing und …, (pp. 69-108). 2007
Persistent link: https://www.econbiz.de/10003533986
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What do people know about the economy? : a test of minimal economic knowledge in Germany
Wobker, Inga; Lehmann-Waffenschmidt, Marco; Kenning, Peter - 2012
This research evaluates Minimal Economic Knowledge (MEK) in Germany - that is, basic knowledge of economic facts, concepts, and causal relationships needed for understanding and successfully participating in the economy. It is addressed to gain an understanding of the level of Minimal Economic...
Persistent link: https://www.econbiz.de/10009682074
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A current overview of consumer neuroscience
Hubert, Anita Mirja; Kenning, Peter - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 272-292
Persistent link: https://www.econbiz.de/10003764074
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Consumer Neuroscience und Neuromarketing : der Blick ins Kundenhirn
Stoll, Marco; Hubert, Anita Mirja; Kenning, Peter; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 6, pp. 34-37
Persistent link: https://www.econbiz.de/10003781250
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Neuroökonomik als Impulsgeber für die betriebswirtschaftliche Forschung? : der Beitrag der Neuroökonomik zur betriebswirtschaftlichen Forschung
Kenning, Peter; Hubert, Anita Mirja - In: Methoden in der Betriebswirtschaftslehre : [Tagung der …, (pp. 117-126). 2009
Persistent link: https://www.econbiz.de/10003849118
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Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
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Neurobiologische Grundlagen von Konsumverhalten
Hubert, Anita Mirja; Kenning, Peter - In: Neuroökonomie : Grundlagen - Methoden - Anwendungen, (pp. 195-218). 2011
Persistent link: https://www.econbiz.de/10008663302
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Consumer neuroscience
Kenning, Peter; Hubert, Anita Mirja; Linzmajer, Marc - In: Handbook of developments in consumer behaviour, (pp. 419-460). 2012
Persistent link: https://www.econbiz.de/10009569436
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The effect of glucose consumption on customers' price fairness perception
Linzmajer, Marc; Hubert, Anita Mirja; Eberhardt, Tim; … - In: Neuroeconomics, (pp. 7-49). 2014
Persistent link: https://www.econbiz.de/10010360420