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Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
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Introduction : a synopsis of the advances in sport advertising and sponsorship effectiveness research
Cianfrone, Beth A.; Dees, Windy - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 233-237
Persistent link: https://www.econbiz.de/10011503632
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Advertising Exposure and Portfolio Choice : Estimates Based on Sports Sponsorships
Branikas, Ioannis - 2019
. The portfolio effects from sports sponsorships are large and suggest that advertising is even more important than local …Product market advertising, by acting as a costly signal of quality, is thought to increase the demand for a company …'s stock as well as its products. I construct a dataset of publicly traded sports sponsors in the US and develop an instrument …
Persistent link: https://www.econbiz.de/10012898006
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Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
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Media value methodology and global sport industries : football versus Formula One
Garcia-del-Barrio, Pedro - In: International journal of sport management and marketing … 18 (2018) 3, pp. 241-266
Persistent link: https://www.econbiz.de/10011884707
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Marketing investments in sport venue naming rights and the market value of the firm
Goldberg, David M.; Deane, Jason K.; Rakes, Terry R.; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
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An amalgam of sports & exercise research
Papanikos, Grēgorēs Th. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003424150
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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The olympic effect : employee reactions to their employer's sponsorship of a high-profile global sporting event
Edwards, Martin R. - In: Human resource management 55 (2016) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011535984
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Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian - 2014
Persistent link: https://www.econbiz.de/10010427923