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The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia
Wang, Michael Chih-hung; Cheng, Julian Ming Sung; … - In: International journal of market research : JMRS ; the … 53 (2011) 6, pp. 811-829
Persistent link: https://www.econbiz.de/10010217549
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Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 39 (2020) 7, pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
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Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee; Taylor, Tracy; Adair, Daryl - In: Sport management review 23 (2020) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10012421839
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Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee; Taylor, Tracy; Adair, Daryl - In: Sport management review 23 (2020) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10012421840
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Are you with us or against us? : the role of threat and anger in sport sponsorship
Bee, Colleen; King, Jesse; Stornelli, Jason - In: Journal of business research : JBR 124 (2021), pp. 698-707
Persistent link: https://www.econbiz.de/10012494004
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Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David; Cobbs, Joe; Nichols, Bridget Satinover; … - In: Journal of business research : JBR 124 (2021), pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei; Koenigstorfer, Joerg - In: Journal of business research : JBR 124 (2021), pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
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Improving fit perceptions for an incongruent sponsorship : associating a sports property to a brand via analogical articulation
Madrigal, Robert; King, Jesse - In: Journal of business research : JBR 124 (2021), pp. 731-738
Persistent link: https://www.econbiz.de/10012494008
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Sports teams heritage : measurement and application in sponsorship
Rose, Mei; Rose, Gregory; Merchant, Altaf; Orth, Ulrich R. - In: Journal of business research : JBR 124 (2021), pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
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The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan; Woisetschläger, David; Backhaus, Christof - In: Journal of business research : JBR 124 (2021), pp. 780-789
Persistent link: https://www.econbiz.de/10012494021