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Wahrheit und Werbung
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10,451
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4,245
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4,208
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3,712
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3,554
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3,265
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2,949
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2,750
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1,787
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1,782
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1,443
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1,222
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1,173
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912
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848
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835
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771
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767
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719
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711
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642
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622
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McGee, Robert W.
83
Pies, Ingo
61
Kaiser, Harry M.
60
Eisend, Martin
49
Falk, Armin
41
Pelsmacker, Patrick de
40
Taylor, Charles Raymond
40
Szech, Nora
39
Septianto, Felix
35
Gino, Francesca
31
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Homann, Karl
27
Siddiqui, Danish Ahmed
27
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Okazaki, Shintaro
25
Alger, Ingela
24
Bruhn, Manfred
24
Diehl, Sandra
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Tungodden, Bertil
24
Zaccour, Georges
24
Bazerman, Max H.
23
Dahlén, Micael
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Smith, Adam
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
White, Mark D.
21
Ciulla, Joanne B.
20
Huh, Jisu
20
Mueller, Barbara
20
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National Bureau of Economic Research
78
Springer Fachmedien Wiesbaden
48
Edward Elgar Publishing
22
IGI Global
22
Zentralausschuss der Werbewirtschaft
21
Europäische Kommission / European Group on Ethics in Science and New Technologies
13
Axel-Springer-Verlag
11
American Marketing Association
10
OECD
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
Information Resources Management Association
8
Nomos Verlagsgesellschaft
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
London School of Economics and Political Science
6
American Enterprise Institute for Public Policy Research
5
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
5
Nordic Council of Ministers
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Peter Lang GmbH
4
American Academy of Advertising
3
Axel Springer Verlag
3
Boston College / Department of Economics
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Duncker & Humblot
3
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Published in...
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Journal of business ethics : JOBE
962
Journal of business ethics : JBE
254
Journal of business research : JBR
245
Journal of advertising research
236
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
148
SpringerLink / Bücher
101
Management science : journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : JPM
85
Business ethics quarterly : the journal of the Society for Business Ethics
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
79
European journal of marketing : EJM
78
Journal of marketing
78
Journal of retailing and consumer services
78
NBER working paper series
78
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
78
CESifo working papers
77
Journal of historical research in marketing
72
Journal of promotion management : innovations in planning and applied research
65
Journal of marketing research : JMR
64
NBER Working Paper
62
Psychology & marketing
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of economic behavior & organization : JEBO
59
International journal of internet marketing and advertising : IJIMA
58
Working paper / National Bureau of Economic Research, Inc.
58
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
46
International journal of social economics
45
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
44
Young consumers : insight and ideas for responsible marketers
42
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Source
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ECONIS (ZBW)
23,622
USB Cologne (EcoSocSci)
1,984
EconStor
123
USB Cologne (business full texts)
48
BASE
15
OLC EcoSci
13
RePEc
12
ArchiDok
10
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Showing
1
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10
of
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date (oldest first)
1
Werbung
. Und Moral
Nickel, Volker
-
1997
Persistent link: https://www.econbiz.de/10000626646
Saved in:
2
Irreführende
Werbung
Raffée, Hans
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000049959
Saved in:
3
Lockvogelwerbung : die werbepolitisch motivierte Preisunterbietung als unlauterer Wettbewerb
Jetzer, Rolf P.
;
Jetzer, Rolf Peter
-
1979
Persistent link: https://www.econbiz.de/10000005841
Saved in:
4
Ethik
in der
Werbung
Nell-Breuning, Oswald von
- In:
Vorträge der Bundestagung BDW
(
1963
),
pp. 39-55
Persistent link: https://www.econbiz.de/10003639053
Saved in:
5
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
6
The current state of advertising ethics : industry and academic perspectives
Drumwright, Minette E.
;
Murphy, Patrick E.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 83-107
Persistent link: https://www.econbiz.de/10003833481
Saved in:
7
Ethical challenges in advertising
Mohan, Krishna
- In:
Corporate ethics, governance, and social responsibility …
,
(pp. 47-50)
.
2009
Persistent link: https://www.econbiz.de/10003881092
Saved in:
8
The primacy of the consumer in IMC : espousing a personalist view and ethical implications
Kliatchko, Jerry G.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10003881213
Saved in:
9
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
10
The place of ethical theory in business ethics
Audi, Robert
- In:
The Oxford handbook of business ethics
,
(pp. 46-69)
.
2010
Persistent link: https://www.econbiz.de/10003976474
Saved in:
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