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An epiphany of three : corpora...
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Uggla, Henrik
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596
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Journal of retailing and consumer services
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Harvard-Business-Manager : das Wissen der Besten
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Asia Pacific journal of marketing and logistics
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Harvard business review : HBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Research
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Business horizons
100
Journal of the Academy of Marketing Science
97
Corporate communications : an international journal
93
The IUP journal of brand management : IJBRM
93
Journal of marketing
92
Innovatives Markenmanagement
86
Tourism management : research, policies, practice
84
International journal of contemporary hospitality management
83
Journal of promotion management : innovations in planning and applied research
81
Leadership & Organization Development Journal
77
International journal of internet marketing and advertising : IJIMA
76
Marketing letters : a journal of research in marketing
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The service industries journal
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1
The influence of employer branding and employees' personal branding on corporate branding and corporate reputation
Potgieter, Adele
;
Doubell, Marianne
- In:
African journal of business and economic research : AJBER
15
(
2020
)
2
,
pp. 107-133
Persistent link: https://www.econbiz.de/10012666154
Saved in:
2
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
3
The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie
;
Abid-Dupont, Marie-Aude
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
Saved in:
4
Good for business : the rise of the conscious corporation
Benett, Andrew
;
Gobhai, Cavas
;
O'Reilly, Ann
;
Welch, Greg
-
2009
Persistent link: https://www.econbiz.de/10003822844
Saved in:
5
Contemporary thoughts on corporate branding and corporate identity management
Melewar, T. C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003586598
Saved in:
6
Organizational identity in practice
Lerpold, Lin
(
ed.
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003365016
Saved in:
7
The family firm status as part of the brand : relevance and empirical evidence for a potential competitive advantage
Beck, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011567389
Saved in:
8
Corporate Identity und Corporate Design : neues Kompendium
Beyrow, Matthias
(
ed.
);
Kiedaisch, Petra
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003460714
Saved in:
9
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
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10
Corporate brand and corporate reputation
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784482
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