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Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea; Dennis, Charles; Melewar, T. C. - In: Journal of business research : JBR 116 (2020), pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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Digital society and corporate reputation : towards the next generation of insights : editorial
Sharifah Faridah Syed Alwi; Melewar, T. C.; Cuomo, … - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 129-132
Persistent link: https://www.econbiz.de/10012296181
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A holistic framework of corporate website favourability
Ageeva, Elena; Foroudi, Pantea; Melewar, T. C.; Bang, Nguyen - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
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Special issue: digital society and corporate reputation : towards the next generation of insights
Sharifah Faridah Syed Alwi (ed.); Melewar, T. C. (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012296213
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A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong; Bang, Nguyen; Melewar, T. C.; … - In: The journal of asset management 27 (2020) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10012298759
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Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia; Bang, Nguyen; Melewar, T. C. - In: Marketing intelligence & planning 34 (2016) 3, pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
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Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245