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Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation

Melewar, T. C. (contributor) - In: Journal of world business : JWB 48 (2013) 3, pp. 285-359

Persistent link: https://www.econbiz.de/10009771808

Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation

Melewar, T. C.; Gupta, Suraksha; Czinkota, Michael R. - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286

Persistent link: https://www.econbiz.de/10009771809

Branding in the Asian context : a Malaysian perspective

Sharifah Faridah Syed Alwi; Melewar, T. C. - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 287-297

Persistent link: https://www.econbiz.de/10009752328

Using netnography research method to reveal the underlying dimensions of the customer/tourist experience

Rageh, Ahmed; Melewar, T. C.; Woodside, Arch G. - In: Qualitative market research : an international journal 16 (2013) 2, pp. 126-149

Persistent link: https://www.econbiz.de/10009754937

Strategic international marketing : an advanced perspective

Melewar, T. C. (ed.) - 2012

"Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global...

Persistent link: https://www.econbiz.de/10009406957

Customer experiences with brands : literature review and research directions

Ismail, Ahmed Rageh; Melewar, T. C.; Lim, Lynn; … - In: The marketing review 11 (2011) 3, pp. 205-225

Persistent link: https://www.econbiz.de/10009408590

Special issue on CRM : technology adoption, business implications, and social and cultural concerns

Ali, Maged; Melewar, T. C.; Dennis, Charles - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 391-392

Persistent link: https://www.econbiz.de/10009761858

The establishment of industrial branding through dyadic logistics partnership success (LPS) : the case of the Malaysian automotive and logistics industry

Rahman, Nor Aida Abdul; Melewar, T. C.; Sharif, Amir M. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 67-76

Persistent link: https://www.econbiz.de/10010359373

Universities and export market orientation : an exploratory study of UK post-92 universities

Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine; … - In: Marketing intelligence & planning 31 (2013) 7, pp. 838-856

Persistent link: https://www.econbiz.de/10010227489

Editorial: Special issue : 2nd International Colloquium on place marketing and nation branding

Melewar, T. C.; Dennis, Charles - In: The marketing review 13 (2013) 3, pp. 229-232

Persistent link: https://www.econbiz.de/10010237426

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