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Corporate reputation building...
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Brand management
73
Markenführung
72
Corporate reputation
48
Firmenimage
47
Consumer behaviour
35
Konsumentenverhalten
34
Brand image
32
Markenimage
29
Public relations
25
Unternehmenskultur
25
Öffentlichkeitsarbeit
24
Corporate culture
23
Marketing management
22
Marketingmanagement
22
Brand architecture
19
Markenarchitektur
19
Brand
17
Markenartikel
17
Marketing
16
Reputation
14
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Welt
9
World
9
Malaysia
8
Corporate Social Responsibility
7
Corporate identity
7
Corporate image
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
International marketing
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
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Online availability
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Undetermined
73
Free
6
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Article
145
Book / Working Paper
33
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Article in journal
117
Aufsatz in Zeitschrift
117
Collection of articles of several authors
18
Sammelwerk
18
Aufsatz im Buch
12
Book section
12
Case study
10
Fallstudie
10
research-article
9
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7
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2
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2
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1
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1
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1
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1
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Language
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English
171
Undetermined
7
Author
All
Melewar, T. C.
164
Bang, Nguyen
36
Foroudi, Pantea
31
Dennis, Charles
25
Gupta, Suraksha
14
Melewar, TC
14
Sharifah Faridah Syed Alwi
11
Jin, Zhongqi
9
Bartholmé, Roland H.
8
Nguyen, Bang
6
Dinnie, Keith
5
Hussain, Shahzeb
5
Kitchen, Philip J.
5
Navare, Jyoti
5
Ageeva, Elena
4
Chen, Junsong
4
Cohen, Geraldine
4
Foroudi, Mohammad Mahdi
4
Hemsley-Brown, Jane
4
Ismail, Ahmed Rageh
4
McIntyre, Charles
4
Yu, Xiaoyu
4
Zha, Dongmei
4
Bourlakis, Michael
3
Gambetti, Rossella
3
Liu, Martin
3
Merrilees, Bill
3
Rahman, Nor Aida Abdul
3
Srivoravilai, Nopporn
3
Yannopoulou, Natalia
3
Akarsu, Tugra Nazlil
2
Ali, Maged
2
Ali, Raza
2
Argyriou, Evmorfia
2
Asaad, Yousra
2
Balabanis, George
2
Cardinale, Sylvia
2
Chen, Chen-Chu Matilda
2
Chen, Cheng-Hao Steve
2
Cuomo, Maria Teresa
2
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Journal of business research : JBR
19
The marketing review
12
Qualitative market research : an international journal
10
International studies of management and organization
8
European journal of marketing : EJM
7
International Marketing Review
7
The journal of brand management : an international journal
6
Building corporate identity, image and reputation in the digital era
5
Journal of marketing management : MM
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Journal of marketing communications
4
Journal of world business : JWB
4
Marketing intelligence & planning
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of general management
3
Routledge studies in marketing
3
Corporate reputation review
2
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
Journal of Asia Pacific business
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
The Bottom Line
2
The European business journal
2
The journal of business & industrial marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate Communications: An International Journal
1
Ethical and social marketing in Asia : incorporating fairness management
1
European Journal of Marketing
1
European business review
1
Facets of corporate identity, communication, and reputation
1
Handbook of corporate communication and public relations : pure and applied
1
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Source
All
ECONIS (ZBW)
149
Other ZBW resources
13
OLC EcoSci
11
BASE
3
USB Cologne (EcoSocSci)
2
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51
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
52
Advancing branding research : a qualitative agenda
Melewar, T. C.
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010348885
Saved in:
53
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
54
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
55
Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011536086
Saved in:
56
Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011471640
Saved in:
57
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
58
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
59
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
60
Branding higher education
Bang, Nguyen
;
Hemsley-Brown, Jane
;
Melewar, T. C.
- In:
The Routledge companion to contemporary brand management
,
(pp. 407-422)
.
2016
Persistent link: https://www.econbiz.de/10011515447
Saved in:
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