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69
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37
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33
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32
Schultz, Majken
32
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31
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30
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30
Romaniuk, Jenni
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30
Alvesson, Mats
29
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Ko, Eunju
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29
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Journal of marketing
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Tourism management : research, policies, practice
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Leadership & Organization Development Journal
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International journal of internet marketing and advertising : IJIMA
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International journal of contemporary hospitality management
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Journal of promotion management : JPM
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41
Henkel - a brand like a friend : Emotionalisierung einer Unternehmensmarke
Schauer, Sabine
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 165-173)
.
2010
Persistent link: https://www.econbiz.de/10003898141
Saved in:
42
Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael
;
Knox, Simon
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
Saved in:
43
Behavioral Branding : Wege der Marke zu Managern und Mitarbeitern
Esch, Franz-Rudolf
;
Strödter, Kristina
;
Fischer, Alexander
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 403-433)
.
2006
Persistent link: https://www.econbiz.de/10003416071
Saved in:
44
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
Hermanns, Arnold
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003480596
Saved in:
45
One land, one billion minds : insights on branding in India
Sridhar, Ramanujam
-
2007
Persistent link: https://www.econbiz.de/10003379575
Saved in:
46
Nachhaltig gelebte
Unternehmenskultur
und Marken-Erfolg
Habisch, André
- In:
Markenführung in strukturell veränderten Märkten : …
,
(pp. 88-99)
.
2010
Persistent link: https://www.econbiz.de/10003969751
Saved in:
47
Nachhaltig gelebte
Unternehmenskultur
und Marken-Erfolg : Beispiel dm-drogerie-markt
Harsch, Erich
- In:
Markenführung in strukturell veränderten Märkten : …
,
(pp. 100-113)
.
2010
Persistent link: https://www.econbiz.de/10003969752
Saved in:
48
Markenorientierter Wandel in Organisationen
Botschen, Günther
;
Kittinger-Rosanelli, Christine
- In:
Change Leadership : den Wandel antizipieren und aktiv …
,
(pp. 369-396)
.
2010
Persistent link: https://www.econbiz.de/10003976613
Saved in:
49
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
50
Reputationsmanagement der Marke GAZPROM : 5 strategische Dimensionen
Schwind, Christian
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 401-409)
.
2011
Persistent link: https://www.econbiz.de/10008701969
Saved in:
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