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Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia; Mariadoss, Babu John; Chennamaneni, … - In: Industrial marketing management : the international … 55 (2016), pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
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The problem with standardizing international market research : a case study from B2B service
Khan, M. Sajid; Naumann, Earl; Haverila, Matti J. - In: Australasian marketing journal 22 (2014) 2, pp. 84-92
Persistent link: https://www.econbiz.de/10010400515
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Business-to-business : a global network perspective
Glowik, Mario - 2014
Persistent link: https://www.econbiz.de/10010486738
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The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses
Cadeaux, Jack - In: Entrepreneurship in international marketing, (pp. 307-320). 2015
Persistent link: https://www.econbiz.de/10010493024
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Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena; Battaglia, Loretta - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W. (contributor);  … - 2013 - [Nachdr. der Ausgabe] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009679469
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Globale Live Communication : Herausforderungen und Chancen kultureller Konfrontation ; Markenkommunikation international - welche Inszenierungsstrategien weltweit erfolgreich sind
Baumgartner, Günter - In: Event-Marketing : Trends und Entwicklungen, (pp. 43-51). 2011
Persistent link: https://www.econbiz.de/10009236067
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Service quality and export performance of business-to-business service providers : the role of service employee- and customer-oriented quality control initiatives
Sichtmann, Christina; Selasinsky, Maren von; … - In: Journal of international marketing 19 (2011) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10008935330
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Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng; Fang, Shyh-Rong - In: Journal of business-to-business marketing 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
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Internationale Marketingstrategien von Großunternehmen in den Investitionsgüter- und High-Tech-Märkten
Große-Oetringhaus, Wigand F. - In: Investitionsgüter- und High-Tech-Marketing (ITM) : …, (pp. 23-44). 1993
Persistent link: https://www.econbiz.de/10003390261