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Kundenbindung auf Basis des Relationship Value
Eggert, Andreas; Garnefeld, Ina - In: Handbuch Kundenbindungsmanagement, (pp. 191-208). 2010
Persistent link: https://www.econbiz.de/10003928541
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Walk your talk : an experimental investigation of the relationship between word of mouth and communicators' loyalty
Garnefeld, Ina; Helm, Sabrina; Eggert, Andreas - In: Journal of service research : JSR 14 (2011) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10008826884
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Kundenbindung durch Weiterempfehlung? : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden
Eggert, Andreas; Helm, Sabrina; Garnefeld, Ina - In: Marketing : ZFP ; journal of research and management 29 (2007) 4, pp. 233-245
Persistent link: https://www.econbiz.de/10003585077
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Modeling the impact of corporate reputation on customer satisfaction and loyalty using Partial Least Squares
Helm, Sabrina; Eggert, Andreas; Garnefeld, Ina - In: Handbook of partial least squares : concepts, methods …, (pp. 515-534). 2010
Persistent link: https://www.econbiz.de/10003944665
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Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas; Steinhoff, Lena; Garnefeld, Ina - In: Journal of service research : JSR 18 (2015) 2, pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
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Kundenbindung auf Basis des Relationship Value
Eggert, Andreas; Garnefeld, Ina - In: Handbuch Kundenbindungsmanagement : Strategien und …, (pp. 183-200). 2013
Persistent link: https://www.econbiz.de/10010209557
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Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina; Eggert, Andreas; Helm, Sabrina V.; Tax, … - In: Journal of marketing 77 (2013) 4, pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
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Exploring the link between payment schemes and customer fraud : a mental accounting perspective
Garnefeld, Ina; Eggert, Andreas; Husemann-Kopetzky, Markus - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 595-616
Persistent link: https://www.econbiz.de/10012107250
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Abhandlungen - Kundenbindung durch Weiterempfehlung? -- Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden.
Eggert, Andreas; Helm, Sabrina; Garnefeld, Ina - In: Marketing : ZFP ; journal of research and management 29 (2007) 4, pp. 233-244
Persistent link: https://www.econbiz.de/10007885648
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Caught by your own recommendations : positive word-of-mouth as source of consumer loyalty
Eggert, Andreas; Helm, Sabrina; Garnefeld, Ina - 2007
Persistent link: https://www.econbiz.de/10013439559