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Compulsive buying : a phenomenological exploration
O'Guinn, Thomas C. - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 147-157
Persistent link: https://www.econbiz.de/10001099860
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Expanding the view of consumer socialization : a nonutilitarian mass-mediated perspective
Faber, Ronald J. - 1988
Persistent link: https://www.econbiz.de/10001074496
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Compulsive consumption and credit abuse
Faber, Ronald J. - In: Journal of consumer policy : consumer issues in law, … 11 (1988) 1, pp. 97-109
Persistent link: https://www.econbiz.de/10001062723
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Advertising, consumption and welfare
O'Guinn, Thomas C. - In: The Sage handbook of advertising, (pp. 445-460). 2007
Persistent link: https://www.econbiz.de/10003570593
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Brand community
Muniz, Albert M.; O'Guinn, Thomas C. - 2009
Persistent link: https://www.econbiz.de/10003784669
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Collective brand relationships
O'Guinn, Thomas C.; Muñiz, Albert M. - In: Handbook of brand relationships, (pp. 173-194). 2009
Persistent link: https://www.econbiz.de/10003915585
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Toward a sociological model of brands
O'Guinn, Thomas C.; Muniz, Albert M. - In: Brands and brand management : contemporary research …, (pp. 133-155). 2010
Persistent link: https://www.econbiz.de/10003941313
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Print advertising : white space
Olsen, G. Douglas; Pracejus, John W.; O'Guinn, Thomas C. - In: Journal of business research : JBR 65 (2012) 6, pp. 855-860
Persistent link: https://www.econbiz.de/10009552436
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2006 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
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The role television in the construction of consumer reality
Shrum, L. J. - In: New developments and approaches in consumer behavior …, (pp. 53-68). 1998
Persistent link: https://www.econbiz.de/10001299799