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61
Grounding consumer-
brand
engagement : a field-driven conceptualisation
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
4
,
pp. 605-629
Persistent link: https://www.econbiz.de/10011443607
Saved in:
62
Overcoming resistance to product rebranding
Collange, Véronique
;
Bonache, Adrien
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
Saved in:
63
Opportunities in branding : benefits of cross-functional collaboration in driving identity
Finiw, Maryann
- In:
Disrupt together : how teams consistently innovate
,
(pp. 235-253)
.
2014
Persistent link: https://www.econbiz.de/10010406706
Saved in:
64
Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
Saved in:
65
Optimal contract under
brand
name collaboration
Basak, Debasmita
;
Mukherjee, Arijit
- In:
Economic modelling
37
(
2014
),
pp. 238-240
Persistent link: https://www.econbiz.de/10010417703
Saved in:
66
Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
Saved in:
67
How brands can succeed in the local mobile revolution
Bruemmer, Paul
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 144-156)
.
2014
Persistent link: https://www.econbiz.de/10010481828
Saved in:
68
The rise of digital branding
McEvoy, Simon
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 12-20)
.
2014
Persistent link: https://www.econbiz.de/10010481854
Saved in:
69
A new dualistic approach to
brand
passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
Saved in:
70
Conceptualising the notion of corporate
brand
covenant
Otubanjo, Olutayo
;
Abimbola, Temi
;
Amujo, Olusanmi
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 410-422
Persistent link: https://www.econbiz.de/10008772550
Saved in:
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