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Regulatory focus as a determinant of brand value
Love, Edwin; Staton, Mark; Chapman, Christopher N.; … - In: The journal of product & brand management 19 (2010) 7, pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
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Conceptualisation and modelling of the process behind brand association transfer
Boisvert, Jean - In: International journal of market research : JMRS ; the … 53 (2011) 4, pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
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Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
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Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing; Zhang, Shi; Simpson, James T. - In: Handbook of research in international marketing, (pp. 48-67). 2011
Persistent link: https://www.econbiz.de/10009384957
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How much do consumers benefit from new brand introductions? : the case of potato chips
Arnade, Carlos Anthony; Gopinath, Munisamy; Pick, Daniel H. - In: Journal of agricultural and resource economics : JARE ; … 36 (2011) 1, pp. 78-94
Persistent link: https://www.econbiz.de/10009231945
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In search of the sources of brand personality
Maehle, Natalia; Supphellen, Magne - In: International journal of market research : JMRS ; the … 53 (2011) 1, pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
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Brands : vulnerable entities in an uncertain world
Sen, Tuhin - In: Journal of Indian business research 2 (2010) 4, pp. 256-261
Persistent link: https://www.econbiz.de/10008934307
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The codevelopment of trademark law and the concept of brand marketing in the United States before 1946
Petty, Ross D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 85-99
Persistent link: https://www.econbiz.de/10008935191
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Brand loyalty and the role of hedonic value
Kuikka, Anna; Laukkanen, Tommi - In: The journal of product & brand management 21 (2012) 7, pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
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Silhoutte: mit der europäischen Markenpositionierung in den USA gewinnen
Schmied, Arnold - In: Jahrbuch Markentechnik 7 (2008/09), pp. 51-72
Persistent link: https://www.econbiz.de/10003749754