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The consumption of music as self-representation in social interaction
Larsen, Gretchen; Lawson, Rob; Todd, Sarah - In: Australasian marketing journal 17 (2009) 1, pp. 16-26
Persistent link: https://www.econbiz.de/10003886466
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"To buy or to pirate" : the matrix of music consumers' acquisition-mode decision-making
Coyle, James R.; Gould, Stephen J.; Gupta, Pola; Gupta, … - In: Journal of business research : JBR 62 (2009) 10, pp. 1031-1037
Persistent link: https://www.econbiz.de/10003888186
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Foreseeing the future lifestyle with digital music: a comparative study between mobile phone ring tones and hard-disk music players like iPod
Yoshikawa, Masataka - In: Information communication technologies and emerging …, (pp. 59-74). 2007
Persistent link: https://www.econbiz.de/10003450039
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Memory and perception of brand mentions and placement of brands in songs
Delattre, Eric; Colovic, Ana; Salmon, Charles T. - In: International journal of advertising : the quarterly … 28 (2009) 5, pp. 807-842
Persistent link: https://www.econbiz.de/10003916080
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Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico; Sung, Yongjun - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
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The sounds of the marketplace : the role of audition in marketing
Meyers-Levy, Joan; Bublitz, Melissa G.; Peracchio, Laura A. - In: Sensory marketing : research on the sensuality of products, (pp. 137-156). 2010
Persistent link: https://www.econbiz.de/10003933252
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Effects of web site atmospherics on consumer responses : music and product presentation
Kim, Jung-hwan; Kim, Minjeong; Lennon, Sharron J. - In: Direct marketing : an international journal 3 (2009) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10003936382
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Demythologizing consumption practices : how consumers protect their field-dependent identity investments from devaluing marketplace myths
Arsel, Zeynep; Thompson, Craig J. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 791-806
Persistent link: https://www.econbiz.de/10008856974
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Word of mouth communication as a driving force for music selection : challenges and threats for the music industry
Frigkas, George; Sinodinou, Evangelia; Skapinaki, Fotini - In: Marketing and management sciences : proceedings of the …, (pp. 519-522). 2010
Persistent link: https://www.econbiz.de/10003951176