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Duration and relational choice...
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Subject
All
Relationship marketing
26,333
Beziehungsmarketing
25,658
Lieferantenmanagement
17,557
Supplier relationship management
17,514
Performance measurement
15,288
Performance-Messung
14,477
Consumer behaviour
9,649
Konsumentenverhalten
9,595
Theorie
6,574
Theory
6,535
Supply chain
6,504
Lieferkette
6,486
Customer satisfaction
5,882
Kundenzufriedenheit
5,820
Service quality
4,606
Dienstleistungsqualität
4,581
Deutschland
4,325
Germany
4,224
Unternehmenserfolg
3,630
Firm performance
3,584
Marketing theory
3,234
Marketingtheorie
3,087
Brand management
2,999
Markenführung
2,975
USA
2,948
United States
2,885
Marketingmanagement
2,832
Marketing management
2,824
Electronic Commerce
2,775
E-commerce
2,717
Social Web
2,227
Social web
2,226
Markenimage
2,071
Brand image
2,069
Vertrauen
2,027
Marketing
2,019
Confidence
2,017
Innovation
1,997
Einzelhandel
1,993
Retail trade
1,975
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Undetermined
19,314
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9,517
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Article
43,412
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17,518
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104
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13
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1
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Article in journal
33,507
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7,356
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7,356
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3,687
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3,687
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3,144
Working Paper
2,784
Arbeitspapier
2,643
Thesis
2,588
Collection of articles of several authors
1,225
Sammelwerk
1,225
Case study
1,089
Fallstudie
1,089
research-article
982
Aufsatzsammlung
660
Lehrbuch
426
Bibliografie enthalten
396
Bibliography included
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Textbook
368
Conference paper
332
Konferenzbeitrag
332
Konferenzschrift
325
Reprint
316
Ratgeber
313
Guidebook
290
Conference proceedings
215
Collection of articles written by one author
168
Sammlung
168
Handbook
163
Handbuch
163
conceptual-paper
161
review-article
151
case-report
124
review
100
Dissertation u.a. Prüfungsschriften
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English
50,538
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9,472
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156
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57
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7
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Homburg, Christian
153
Bruhn, Manfred
135
Kumar, V.
93
Tadajewski, Mark
93
Svensson, Göran
83
Sheth, Jagdish N.
77
Kleinaltenkamp, Michael
66
Huber, Frank
64
Hunt, Shelby D.
64
Bauer, Hans H.
61
Grönroos, Christian
61
Verhoef, Peter C.
61
Han, Heesup
55
Herrmann, Andreas
54
Hollebeek, Linda D.
52
Piller, Frank T.
52
Palmatier, Robert W.
49
Krafft, Manfred
48
Wagner, Stephan M.
48
Kotler, Philip
47
Gil Saura, Irene
46
Stauss, Bernd
46
Vargo, Stephen L.
45
Smith, Alan D.
42
Malhotra, Naresh K.
41
Stock-Homburg, Ruth
40
Eggert, Andreas
39
Lindgreen, Adam
39
Mattila, Anna S.
39
Ukko, Juhani
39
Spiller, Achim
38
Thaichon, Park
38
Cheng, T. C. E.
37
Gunasekaran, Angappa
37
Henneberg, Stephan
37
Naudé, Peter
37
Saunila, Minna
37
Wiedmann, Klaus-Peter
37
Brown, Stephen
36
Evanschitzky, Heiner
36
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Institution
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Springer Fachmedien Wiesbaden
98
National Bureau of Economic Research
76
American Marketing Association
48
IGI Global
33
OECD
33
World Bank
31
World Bank Group
26
Books on Demand GmbH <Norderstedt>
19
Université Paris-Dauphine (Paris IX)
18
Verlag Dr. Kovač
18
Edward Elgar Publishing
17
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
16
Erasmus Research Institute of Management
14
Universität Mannheim
11
Universität St. Gallen
11
Harvard Graduate School of Business Administration
10
Verlag Franz Vahlen
10
Mathematica Policy Research
9
Tinbergen Instituut
9
Bundesverband Materialwirtschaft, Einkauf und Logistik
8
European Association of Agricultural Economists
8
INSEAD
8
Institute for the Study of Labor (IZA)
8
London School of Economics (LSE)
8
Organisation for Economic Co-operation and Development
8
Springer-Verlag GmbH
8
AMACOM
7
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
7
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
7
Eric Cuvillier <Firma>
7
HAL
7
Bundesvereinigung Logistik
6
C.E.P.R. Discussion Papers
6
De Gruyter Oldenbourg
6
Europäische Kommission
6
Fördergesellschaft Marketing an der Universität Augsburg
6
Haufe-Lexware GmbH & Co. KG
6
Nomos Verlagsgesellschaft
6
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
6
Springer Gabler <Firma>
6
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Industrial marketing management : the international journal for industrial and high-tech firms
1,079
Journal of business research : JBR
947
Journal of retailing and consumer services
619
International journal of production economics
600
SpringerLink / Bücher
530
International journal of production research
498
The journal of business & industrial marketing
429
International journal of hospitality management
360
European journal of operational research : EJOR
332
Journal of the Academy of Marketing Science
252
The service industries journal
248
The journal of services marketing
236
Gabler Edition Wissenschaft
208
Journal of strategic marketing
208
European Journal of Marketing
186
Journal of purchasing and supply management
185
Journal of marketing
184
Journal of marketing management : MM
171
Management science : journal of the Institute for Operations Research and the Management Sciences
166
Tourism management : research, policies, practice
161
Journal of business-to-business marketing
160
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
158
International journal of electronic customer relationship management : IJECRM
157
The international journal of productivity and performance management : IJPPM
155
Benchmarking : an international journal ; BIJ
151
Cogent business & management
150
European journal of marketing : EJM
149
International journal of contemporary hospitality management
149
Omega : the international journal of management science
148
Springer eBook Collection / Business and Economics
144
International journal of productivity and quality management : IJPQM
138
Journal of service management
137
Marketing intelligence & planning
135
Journal of retailing
134
Asia Pacific journal of marketing and logistics
133
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
133
Journal of business ethics : JOBE
130
International journal of procurement management
129
Journal of operations management
129
Journal of service research : JSR
129
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ECONIS (ZBW)
57,698
Other ZBW resources
1,647
RePEc
785
USB Cologne (EcoSocSci)
482
EconStor
270
BASE
115
OLC EcoSci
43
USB Cologne (business full texts)
8
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date (oldest first)
1
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
2
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
3
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
4
Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service
Zhang, Jing
;
He, Yong
- In:
Nankai business review international
5
(
2014
)
1
,
pp. 43-69
Persistent link: https://www.econbiz.de/10010337749
Saved in:
5
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
6
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
7
Relationship marketing
Godson, Mark
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003770381
Saved in:
8
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
9
Relacje podmiotów rynkowych w warunkach zmian
Bilińska-Reformat, Katarzyna
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003953936
Saved in:
10
Marketing communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
Saved in:
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