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Showing
1
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date (oldest first)
1
Does gay-themed
advertising
haunt your brand? : the impact of gay-themed
advertising
on young heterosexual consumers
Um, Nam-Hyun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 811-832
Persistent link: https://www.econbiz.de/10010467576
Saved in:
2
Two birds and one stone : purposeful polysemy in minority targeting and
advertising
evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
3
How minority consumers use targeted
advertising
as pathways to self-empowerment : gay men's and lesbians' reading of out-of-the-closet
advertising
Tsai, Wan-hsiu Sunny
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 85-97
Persistent link: https://www.econbiz.de/10009302698
Saved in:
4
Going all the way? : LGBTQ people's receptiveness to gay-themed
advertising
in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
5
Consumers' responses to implicit and explicit gay-themed
advertising
in gay vs. mainstream media
Um, Nam-Nyun
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
Saved in:
6
The effects of psychobiological motivational traits on memory of in-game
advertising
messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
7
Advertising
-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
8
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
9
Essays in applied microeconomics
Shapiro, Jesse M.
-
2005
Persistent link: https://www.econbiz.de/10003384623
Saved in:
10
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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