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Mega-special-event promotions...
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Subject
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Sport
27
Sports
26
Sport event
25
Sportveranstaltung
25
Sportmarketing
23
Sports marketing
23
Sponsorship
20
Professional sports
17
Profisport
17
Canada
16
Kanada
16
Big event
15
Großveranstaltung
15
Sponsoring
15
Consumer behaviour
13
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Sport organization
11
Sportorganisation
11
Social Web
8
Social web
8
USA
8
Brand image
7
Designation of origin
7
Herkunftsbezeichnung
7
Markenimage
7
Olympic Games
7
Welt
7
World
7
Marketing
6
Ball game
5
Ballsport
5
Beziehungsmarketing
5
Guerilla marketing
5
Guerilla-Marketing
5
Management
5
Organisation
5
Organization
5
Relationship marketing
5
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Online availability
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Undetermined
60
Free
8
Type of publication
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Article
145
Book / Working Paper
14
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Article in journal
79
Aufsatz in Zeitschrift
79
research-article
15
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
1
Glossar enthalten
1
Glossary included
1
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1
Lehrbuch
1
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1
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Language
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English
136
Undetermined
22
German
1
Author
All
O'Reilly, Norm
92
Nadeau, John
60
Séguin, Benoit
45
Parent, Milena M.
19
Heslop, Louise A.
18
Finch, David J.
14
Abeza, Gashaw
13
Pegoraro, Ann
9
Kaplan, Alan
8
Legg, David
7
Naraine, Michael L.
7
Armenakyan, Anahit
6
Levallet, Nadège
6
Lyberger, Mark R.
6
Burton, Rick
5
Hoye, Russell
5
Lu, Irene R. R.
5
O'Reilly, Norman
5
O’Reilly, Norm
5
Taks, Marijke
5
Ellis, Dana
4
Foster, George
4
Hernandez, Tony
4
Heslop, Louise
4
McCarthy, Larry
4
Rahinel, Ryan
4
Scassa, Teresa
4
Seguin, Benoit
4
Thompson, Ashley
4
Berger, Ida E.
3
Foster, Bill
3
Huybers, Twan
3
Knight, Peter
3
Lettice, Fiona
3
Luk, Peter
3
McCarthy, Larry M.
3
Olver, Denise
3
Rutter, Richard
3
Shank, Matthew D.
3
Teed, Kenneth C.
3
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International journal of sport management and marketing : IJSMM
29
Journal of sport management : the official journal of the North American Society of Sport Management
12
Sport management review
9
International Journal of Sports Marketing and Sponsorship
8
Sport, Business and Management: An International Journal
8
International journal of sport finance
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
4
Journal of strategic marketing
4
Annals of tourism research : ATR ; a social sciences journal
3
International Journal of Sport Finance
3
Journal of marketing for higher education
3
Sport Management Review
3
Sport, Business and Management : an international journal ; SBM
3
Asian business & management
2
International marketing review
2
Journal of consumer behaviour : an international research review
2
Journal of marketing education : JME
2
Journal of nonprofit & public sector marketing
2
Sport marketing quarterly : for professionals in the business of marketing sport
2
The international journal of entrepreneurship and innovation
2
The journal of product & brand management
2
Academy of Management learning & education : AMLE
1
Advances in e-business research (AEBR) book series
1
Contemporary microenterprise : concepts and cases
1
Corporate reputation review : an international journal
1
Industrial Management & Data Systems
1
International Handbook on the Economics of Mega Sporting Events
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Housing Markets and Analysis
1
International Marketing Review
1
International journal of business and emerging markets : IJBEM
1
International sports marketing : principles and perspectives
1
Journal of Business Research
1
Journal of Entrepreneurship in Emerging Economies
1
Journal of Marketing for Higher Education
1
Journal of Product & Brand Management
1
Journal of Social Marketing
1
Journal of business research : JBR
1
Journal of education for business
1
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Source
All
ECONIS (ZBW)
95
OLC EcoSci
29
Other ZBW resources
24
RePEc
9
USB Cologne (EcoSocSci)
2
Showing
1
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10
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159
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date (oldest first)
1
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
2
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
3
Profiling major sport event visitors : the 2002 Commonwealth Games
Preuß, Holger
;
Séguin, Benoit
;
O'Reilly, Norm
-
2010
Persistent link: https://www.econbiz.de/10003914570
Saved in:
4
Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit
;
Parent, Milena M.
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
7
(
2010
)
3/4
,
pp. 202-222
Persistent link: https://www.econbiz.de/10003972951
Saved in:
5
Social media scholarship in sport management research : a critical review
Abeza, Gashaw
;
O'Reilly, Norm
;
Séguin, Benoit
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 601-618
Persistent link: https://www.econbiz.de/10011421884
Saved in:
6
Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation
O'Reilly, Norm
;
Berger, Ida E.
;
Hernandez, Tony
; …
- In:
Sport management review
18
(
2015
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10011333335
Saved in:
7
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
8
Innovative pedagogy in sport marketing: the annual SPAD field trip
Pegoraro, Ann
;
Séguin, Benoit
;
O'Reilly, Norm
; …
- In:
International journal of sport management and marketing …
4
(
2008
)
2/3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10003736231
Saved in:
9
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
10
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
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