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Consumer behaviour
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Ratchford, Brian T.
90
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78
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48
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18
Shankar, Venkatesh
17
Pan, Xing
14
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11
Talukdar, Debabrata
10
Luo, Lan
9
Wright, Gordon P.
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Kannan, P.K.
7
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7
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5
Kamakura, Wagner A.
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Gu, Xian
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ECONIS (ZBW)
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41
Identifying market structure : a deep network representation learning of social engagement
Yang, Yi
;
Zhang, Kunpeng
;
Kannan, P. K.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 37-56
Persistent link: https://www.econbiz.de/10013258873
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42
Reflections from (past) editors
Kannan, P. K.
;
Hung, Iris W.
;
Reinartz, Werner J.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 805-806
Persistent link: https://www.econbiz.de/10013191758
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43
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
44
Service customization research : a review and future directions
Kannan, P. K.
;
Healey, John
- In:
The science of service systems
,
(pp. 297-324)
.
2011
Persistent link: https://www.econbiz.de/10009127262
Saved in:
45
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
46
Data analytics in a privacy-concerned world
Wieringa, Jaap E.
;
Kannan, P. K.
;
Ma, Xiao
;
Reutterer, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 915-925
Persistent link: https://www.econbiz.de/10012420647
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47
Introduction to the special section: research for the new normal
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 441-442
Persistent link: https://www.econbiz.de/10012494686
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48
Key components of a digital marketing strategy
Kannan, P. K.
- In:
The Routledge companion to strategic marketing
,
(pp. 231-244)
.
2021
Persistent link: https://www.econbiz.de/10012498497
Saved in:
49
Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
Saved in:
50
Digital marketing : a framework, review and research agenda
Kannan, P. K.
;
Li, Hongshuang
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
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