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Strengthening customer relationships : what factors influence customers to migrate to contracts?

Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 16 (2013) 2, pp. 138-154

Persistent link: https://www.econbiz.de/10009774892

Customer-base management in network industries : the moderating role of network size and market growth

Maicas, Juan Pablo; Sesé, F. Javier - In: European management review : the journal of the … 12 (2015) 4, pp. 209-220

Persistent link: https://www.econbiz.de/10011531348

An integrated model of the effects of service evaluation, corporate image, and switching barriers on customer loyalty

Giovanis, Apostolos; Tsoukatos, Evangelos - In: Journal of transnational management : the official … 22 (2017) 1, pp. 4-24

Persistent link: https://www.econbiz.de/10011774231

Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market

Gupta, Ashish; Sahu, G. P. - In: International journal of business innovation and research 9 (2015) 4, pp. 375-395

Persistent link: https://www.econbiz.de/10011545293

The underlying dimensions of relationship marketing in the Malaysian mobile service sector

Bojei, Jamil; Abu, Mimi Liana - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 169-190

Persistent link: https://www.econbiz.de/10010490483

From dissatisfied customers to evangelists of the firm : a study of the Spanish mobile service sector

Cambra Fierro, Jesús; Melero Polo, Iguácel; Sesé, F. … - In: Business research quarterly : BRQ 17 (2014) 3, pp. 191-204

Persistent link: https://www.econbiz.de/10010412801

Word of mouth communication : a mediator of relationship marketing and customer loyalty

Ngoma, Muhammed; Ntale, Peter Dithan - In: Cogent business & management 6 (2019), pp. 1-20

A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

Persistent link: https://www.econbiz.de/10012113791

Electronic mobile service quality and customer loyalty : the conditional indirect effect of relationship quality and customer satisfaction

Simiyu, Gabriel; Bonuke, Ronald - In: International journal of financial services management … 11 (2023) 4, pp. 300-327

Persistent link: https://www.econbiz.de/10015064466

Mobile customer relationship management : an exploratory analysis of Italian applications

Valsecchi, Marta; Renga, Filippo Maria; Rangone, Andrea - In: Business process management journal 13 (2007) 6, pp. 755-770

Persistent link: https://www.econbiz.de/10003752556

Mobile customer relationship management : underlying issues and challenges

Sinisalo, Jaakko; Salo, Jari; Karjaluoto, Heikki; … - In: Business process management journal 13 (2007) 6, pp. 771-787

Persistent link: https://www.econbiz.de/10003752558

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